Exam 10: Distribution Strategy

In the consumer markets, _____ are used when manufacturers do not wish to have their own sales force.

_____ carry broad product assortments and compete on the basis of offering a good selection in a number of different product categories, and offering lower prices on products in their large assortments.

Until recently, in theory and in practice, marketing had taken a _____ view of channels of distribution.

In _____ the manufacturer severely limits distribution, and intermediaries are provided sole rights within a territory.

A sporting goods store that was granted the right to sell Tasco rifle scopes was the only store that carried Tasco products in the geographical area. This is an example of

The need for _____ in the delivery of goods is sometimes questioned, particularly since the profits they make are viewed as adding to the cost of the product.

Major types of vertical marketing systems consist of administered systems, contractual systems, and

Which of the following is an example of backward integration?

In terms of distribution costs, the total system should be designed to minimize costs, ceteris paribus. Which of the following is a major distribution cost that needs to be minimized?

_____ is a facilitating function of channels of distribution.

Which of the following is not a function performed by the channels of distribution?

Which of the following observations concerning channels of distribution is true?

A contractual vertical marketing system

Jason sells Hanes flannel pajamas and nightgowns, London Fog all-weather coats in the summer, Jantzen bathing suits and Gloria Vanderbilt linen shorts and silk tank tops to the same retailers in the winter. Jason has limited control over prices or the terms of sale. Jason can be best described as a

Electronic exchange has had the greatest degree of success in _____ marketing.

In intensive distribution the manufacturer attempts to gain exposure through as many _____ as possible.

For which of the following products would its manufacturer be more likely to use intensive distribution?

For a particular product, any one amongst the customer, product, intermediary, or competitor may greatly influence the

In marketing literature, _____ throughout the channel often leads to high quality products and low price.

A(n) _____ is a middleman who buys from manufacturers and sells to retailers and wholesalers.