Exam 3: Gathering Information and Scanning the Environment

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

Briefly describe the methods of forecasting future demand on the basis of past sales.

Amazon.com offers an interactive feedback opportunity through which buyers, readers, editors, and others may review all products listed in the site, especially books. This is an example of a(n) ________.

The ________ market is the part of the qualified available market the company decides to pursue.

What is a marketing information system (MIS)? From what sources is the MIS developed?

Opportunities await companies and marketers who can create new solutions that promise to reconcile prosperity with _________________.

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

A ________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.

Which of the following is true about the technology trends that marketers should monitor?

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites, television etc.?

In order to estimate future demand, companies commonly prepare a company sales forecast first, followed by an industry forecast, and finally a macroeconomic forecast.

When gathering marketing intelligence, companies often use the population census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

The ________ market is the set of consumers with an adequate interest, income, and access to a particular offer.

An efficient method of estimating area market potentials makes use of the ________, developed by the U.S. Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.

Marketers have little information about how consumption patterns vary across and within countries.

The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

What are the different income-distribution patterns?

Suppose, the Indian government prohibits the sale of cigarettes to people below 20 years of age. Who are likely to comprise the qualified available market for Dunhill, a manufacturer of herbal cigarettes in India?

Suppose Concrete Express, a cement manufacturing firm, finds that its sales have increased by 3 percent this year, while industry sales have increased by 5 percent. This implies that ________.