Exam 3: Gathering Information and Scanning the Environment

A ________ is a conservative estimate of the expected volume of sales, primarily for making current purchasing, production, and cash flow decisions.

Consumer expenditures are affected by income levels, savings, debt, and credit availability.

There is a global trend toward an aging population. It is the start of what the Japanese are calling the ______ Century.

Firms find "reverse innovation" advantage by ________.

Skyline Motors, an automobile manufacturing firm, is planning to introduce its new range of sports cars. It decides to offer a zero percent financing to the buyers. Skyline can save its mailing expenses by sending the offer only to its high-scoring customers instead of sending it to every customer in its database. Mention the factors according to which it may rank the customers in its database.

If a company were pursuing a policy of networking externally to gather marketing intelligence, it might collect competitors' ads or look up news stories about competitors.

One of the ways to find relevant online information on competitors' strengths and weaknesses might be to frequent distributor or sales agent feedback sites.

In China, as many as six adults - parents, grandparents, great-grandparents, and aunts and uncles - may be indulging the whims of each child. This is known as the _____________.

Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent mystery shoppers to assess stores' internal speed standards?

________ is the sales limit approached by company demand as company marketing effort increases relative to that of competitors.

Forecasting is the art of anticipating what buyers are likely to do under a given set of conditions.

How can marketers avoid "green marketing myopia"?

For marketers, the most ________ age groups shape the marketing environment.

A company's sales potential would be equal to market potential if ________.

The market forecast shows expected market demand, not maximum market demand.

Suppose the brand development index of a detergent manufactured by P&G is 90 in Singapore and that in India is 48. Compare the marketing opportunity of the detergent in the two countries.

Industrial economies provide limited marketing opportunities for luxurious goods.

What does total market potential mean? How can it be estimated?

Governments have reduced their agencies' powers to investigate and ban potentially unsafe products.