Exam 3: Gathering Information and Scanning the Environment

The distance between the market minimum and the market potential shows the overall ________.

Why is it necessary for firms to execute the steps of the order-to-payment cycle quickly and accurately?

When old industries fight or ignore new technologies, their businesses decline. Explain.

When the government of any country restricts the sale of a particular commodity to certain groups-for example, restricting sales of alcohol to individuals above the age of 21-the eligible consumers who have income, interest, access and qualification constitute the ________.

Which of the following economies provide limited opportunities to international marketers to develop product sales?

How do the distributors, retailers and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?

The heart of the internal records system is the ________.

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.

The U.S. leads the world in annual R&D expenditures while Japan is fast increasing its R&D expenditures in physics, biophysics, and computer science.

The ________ market is the set of consumers who are buying the company's product.

________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.

A growing population does not mean growing markets unless ________.

Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________.

Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ for this product.

________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.

Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.

Which of the following is true about trends in worldwide population growth?

A ________ is a "large social, economic, political, and technological change that is slow to form, and once in place, influences us for some time-between seven and ten years, or longer."

Give an example of how a company can hire external experts to collect intelligence.

The competitive intelligence function works best when it is loosely coordinated with the decision-making process.