Exam 3: Gathering Information and Scanning the Environment

A fad is more predictable and durable than a trend.

What are the various steps a company can take to improve the quality of its marketing intelligence function?

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment, AsiaMade allows sales executives to have significantly more time to interact with their consumers. This is an example of the use of technology in improving ________.

In a global economy, marketers need to pay attention to the ________________ in countries, particularly countries where affluence levels are rising.

Suppose 100 million people consume black tea every year, and an average consumer consumes 8 kgs of tea at an average price of $3 per kg. Compute the total market potential for tea.

The marketer should monitor the following _____________: the pace of change, the opportunities for innovation, varying R&D budgets, and increased regulation.

The time between introduction of products and peak production is shrinking.

List some of the ways in which data mining assists the decision makers of the company.

Population growth is highest in countries and communities that can least afford it.

Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

Suppose Redbus, a player in the small car market is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market. If interviewing consumers is not practical, what alternative technique might it resort to?

Many firms use the Internet and extranets to improve the speed, accuracy, and efficiency of the order-to-payment cycle.

Which of the following would be the best illustration of a secondary belief or value?

The competitive advantage function works best when it is closely coordinated with the decision-making process.

There is a global trend toward an aging population.

The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments.

Discuss the impact of tougher environmental regulations on businesses, citing examples whenever possible. Also, point out opportunities, if any, presented by these regulations.

Two major methods of computing area market potential are market build-up method and multiple factor-index method. Which of these methods will Nexus Enterprises, a manufacturer of auto parts implement to estimate its market potential?

________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping.