Exam 3: Gathering Information and Scanning the Environment

The largest consumer environmental segment is the True Blue Greens,who are characterized by ________.

What is a trend and why is it important in marketing?

Which of the following would be the best illustration of a secondary belief or value?

Firms making products that require increasingly scarce finite nonrenewable resources face substantial cost increases.

Today,customers are still willing to swap personal information for customized products from firms.

According to information provided in the text,________ is an example of a country with a very young and rapidly expanding population where products such as milk,diapers,school supplies,and toys would be important.

With the rapidly changing global picture,the firm must monitor six major forces.All of the following would be among those forces EXCEPT ________.

Marketers are particularly interested in the consumption of ________,as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value.

All of the following questions EXCEPT one would be considered to be forms of information needs probes.Which one?

The company's marketing information system should be a cross between what managers think they need,what managers really need,and ________.

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

Characterize the N Generation and how it differs from Generation X.What implications does this generation have for marketing over the next few years?

Over the past three decades in the United States,the rich have grown richer and the middle class has ________.

A marketing information system is developed from internal company records,marketing intelligence,and promotional models supplied by the marketing department.

________ shows a spirit of entrepreneurship unmatched by any cohort.

The 2000 U.S.census provides an in-depth look at the population swings,demographic groups,regional migrations,and changing family structure of 281+ million people.Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

Most Americans still hold the importance of marriage as a core belief.

Although core values are fairly persistent,cultural swings do take place.________ caused such a swing in the 1960s.

All of the following would be considered to be steps to improve the quality of marketing intelligence in a company EXCEPT ________.

Egypt is a good example of a raw-material-exporting economy.