Exam 3: Gathering Information and Scanning the Environment

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Many marketers have tried and failed with "green marketing" programs.Identify and briefly describe the two main problems with such campaigns.

As a marketing manager you have observed that the prevalence of "nontraditional households" is on the rise.Characterize a "nontraditional household."

The internal records system supplies results data,but the marketing intelligence system supplies ________ data.

Diversity goes beyond ethnic and racial markets.More than ________ million Americans have disabilities,and they constitute a market for home delivery companies (and others).

By 2010,only ________ of U.S.households will consist of married couples with children under the age of 18.

The United States has one of the highest percentages of college-educated citizens,which spells a high demand for quality books,magazines,and travel.

There are several ways marketers can find relevant online information on competitors' products and weaknesses,summary comments,and overall performance rating of a product,service,or supplier.________ is(are)a type of site that is concentrated in financial services and high-tech products that require professional knowledge.

The ________ household consists of a husband,wife,and children (and sometimes grandparents).

What are the various steps a company can take to improve the quality of its marketing intelligence function?

Describe the differences between a core belief and secondary belief.Provide an example to illustrate your description.

________ is the recognition for the importance of environmental issues facing the firm and the integration of those issues into the firm's strategic plans.

A style is unpredictable,short-lived,and without social or economic significance.

If a company were pursuing a policy of networking externally,it might collect competitors' ads or look up news stories about competitors.

Describe a marketing information system (MIS).From what sources is the MIS developed?

When a marketer "mines" his or her company's database,fresh insights can be gained into neglected customer segments,________,and other useful information.

In recent years,because of a tough job market,there has been an increasing amount of organizational loyalty among most employees.

________ lobby government officials and pressure business executives to pay more attention to consumers' rights,women's rights,senior citizens' rights,minority rights,and gay rights.

Few consumers actually delete cookies frequently.When customers accept cookies,they expect customized marketing appeals and deals.

With respect to the shortage of raw materials,air and water are classified as ________ resources.However,as we know,problems are beginning to plague both our air and water quality.