Exam 3: Gathering Information and Scanning the Environment

Two-thirds of all illiterate adults are ________.

A growing portion of U.S.R&D expenditure is going into the development side of R&D,raising concerns about whether the United States can maintain its lead in basic science.

Japan has one of the world's oldest populations.

In response to the U.S.income distribution trend toward ________,Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the less-expensive Levi Strauss Signature line to mass-market retailers.

The marketer should monitor the following trends in technology,EXCEPT ________,if progress is to be made in business.

Which of the following groups is most vulnerable to recent income distribution trends in the United States?

Frito-Lay has seen a rise in chip snacking by grown-ups and believes it is a result of more directed marketing efforts toward ________,who continued to snack on Frito-Lay products into adulthood.

According to studies of minority markets,the disabled market is 10 times more likely to be in a professional job,almost twice as likely to own a vacation home,8 times more likely to own a notebook computer,and twice as likely to own individual stocks as compared to the general population.

Which of the following would be the best illustration of a subculture?

People vary in their attitudes toward their society.________ usually live more frugally,drive smaller cars,and wear simpler clothing.

The beginning of the new century brought a series of new challenges.All of the following would be considered to be among those challenges EXCEPT ________.

Identify the five common income distribution patterns.Which of these types represents a good market for luxury goods?

How are household patterns anticipated to change over the next few years?

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade's sales reps have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

Although still a work in progress,the ________ cohort is more idealistic and social-cause oriented,without the cynical,what's-in-it-for-me mindset of other cohorts.

Sales data are always unambiguous and clearly interpreted.

The heart of the internal records system is the ________.

Consumer expenditures are affected by ________.

One of the ways that a marketer can improve his or her marketing intelligence function is to network externally.What does networking externally mean?

Population growth is highest in countries and communities that can least afford it.