Exam 3: Gathering Information and Scanning the Environment

List and briefly describe the five main ways marketers can find relevant online information on competitors' strengths and weaknesses,summary comments,and overall performance rating of a product,service,or supplier.

Every new technology is a force for "creative destruction."

Frequently noted as a megatrend,the increasing percentage of _____ in the total population represents a major shift in cultural center of gravity in the United States.

Describe the order-to-payment cycle and why it is important to internal records keeping.

Within our social-cultural environment,consumers often see themselves from different views.Assume that you were espousing the view of themselves.Characterize this view.

As the manager of an organization that is attempting to build a MIS,you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

The available purchasing power in an economy depends on current income,prices,savings,debt,and credit availability.

If a single person has a home entertainment system that is rich in television capabilities and home video games,he or she may be using such a system as a "social surrogate."

In which of the following economies would we expect to find the fewest opportunities for marketers?

Consumers are consistently in favor of environmental safety and the majority show their concern by purchasing recycled and environmentally safe products.

By 2010,projections indicate that the largest category of households will be composed of ________.

DuPont commissioned marketing studies to uncover personal pillow behavior for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand.Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry?

Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions,making them very difficult to change.

According to information presented in the text,which of the following countries is surprisingly a very good market for Lamborghini automobiles (costing more than $150,000)because of the number of wealthy families that can afford expensive cars.

From a branding perspective,"green marketing" programs have not been entirely successful.________ must be overcome for "green marketing" programs to be more successful.

Define a successful green product in the context of the problems typically encountered in green marketing campaigns.

More than any other group,the ________ cohort accepts cultural diversity and puts personal life ahead of work life.

Marketers look at where consumers are gathering to gain insights into consumption trends.The movement to ________ states has lessened the demand for warm clothing and increased the demand for air conditioning.

One of the major trends in the political-legal environment is the trend toward the growth of special-interest groups.

A significant fact about population growth and population shifts is that in 2005,________.