Exam 3: Gathering Information and Scanning the Environment

The purpose of ________ legislation is to protect companies from unfair competition,to protect consumers from unfair business practices,and to protect the interests of society from unbridled business behavior.

________ shapes the beliefs,values,and norms that largely define tastes and preferences.

Firms making products that require ________face substantial cost increases as these become increasingly scarce.

A megatrend has been described as being what follows all fads that stay on the market at least one year.

A study by management consulting firm McKinsey identified the potential emergence of a new global industry structure as a key trend to watch in the coming years.Discuss this trend and what it means for marketers.

Over the past three decades in the United States,income disparity has grown while the middle class has shrunk.

The 21st century saw ________ markets grow more rapidly again due to a higher birth rate,a lower death rate,and rapid growth from foreign immigration.

The Toyota Prius,with its 55 miles per gallon fuel efficiency,was designed in response to consumption trends as they related to the ________ environment.

"Green marketing myopia" is a term used to describe the tendency to ________.

Explain the statement that "internal records systems supply results data and marketing intelligence systems supply happenings data."

What is a "megatrend"? Briefly describe five megatrends shaping the consumer landscape.

Legislation affecting business has increased steadily over the years.

One of the 10 significant megatrends that will impact marketing efforts in the future is increasing scrutiny on the role and behavior of big business.

The basis of cohort segmentation is that the occurrence of key defining moments while a person comes of age imprints core values that remain largely intact throughout life.

All of the following have been cited by the text as being among Americans' core values EXCEPT ________.

The ________ environment consists of laws,government agencies,and pressure groups that influence and limit various organizations and individuals.

With respect to views of society,changers tend to be high achievers who live lavishly.

One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.

Although every manager in an organization needs to observe the outside environment,marketers have two advantages.What are those two advantages?

What typically would be the function of a sales information system? Think of an example to illustrate such a function.