Exam 8: Innovation and New Product Development

The development of a new television show using the same format as an existing series is an example of a dynamically continuous innovation.

Which of the following is the best example of a convenience product?

In the product concept development and screening phase of new product development,successes generally occur much more frequently than failures.

At a retail store,the display racks on which clothes are hung,the shelving,and the cash registers are all examples of ________.

Laggards tend to be in a higher social class than consumers in other adopter categories.

Bonneville Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern Bonneville Communications?

________ is the degree to which a consumer perceives that a new product provides superior benefits.

Marketers estimate ________ when they determine whether anyone is likely to buy a new product.

A(n)________ is typically a nondurable good or service that consumers purchase frequently with a minimum of comparison and effort.

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

How are processed materials different from raw materials?

Which of the following is an example of a good?

A fast-moving consumer good,also known as a(n)________,is a low-cost good that people consume quickly and replace frequently.

The need to apply for a patent would most likely arise during which phase of new product development?

A(n)________ is made on the spur of the moment without any planning or search effort.

Once a new product or service passes the business analysis phase,it moves into the ________ phase.

Compare and contrast the three types of convenience products.

Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability.After a police chief missed an important meeting because of a wreck investigation,he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent.In which stage of the adoption process is the police chief?

Once managers of The Grecian Urn have decided on their product concept and marketing strategy,they can evaluate the business attractiveness of the proposal in the ________ stage of the new-product development process.

Which of the following new products had the greatest degree of observability when it was introduced?