Question 1

Explain the following statement: "A product is a bundle of attributes."

Accepted Answer

A product is not just a thing in a packa

Question 2

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

Accepted Answer

A) True 
 B)False

Question 3

________ have unique characteristics that are important to buyers at almost any price.

Accepted Answer

A) Specialty products 
B) Staple products 
C) Impulse products 
D) MRO products 
E) Unsought products 
A) Specialty products 
B) Staple products 
C) Impulse products 
D) MRO products 
E) Unsought products

Question 4

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Accepted Answer

A) actual product 
B) value network 
C) augmented product 
D) potential product 
E) core product 
A) actual product 
B) value network 
C) augmented product 
D) potential product 
E) core product

Question 5

Generally,consumer goods are either ________ or ________.

Accepted Answer

A) convenience products;staples 
B) durable goods;nondurable goods 
C) industrial products;packaged goods 
D) shopping products;impulse products 
E) shopping products;convenience products 
A) convenience products;staples 
B) durable goods;nondurable goods 
C) industrial products;packaged goods 
D) shopping products;impulse products 
E) shopping products;convenience products

Question 6

________ is how visible a new product and its benefits are to others who might adopt it.

Accepted Answer

A) Compatibility 
B) Observability 
C) Relative advantage 
D) Comparability 
E) Tangibility 
A) Compatibility 
B) Observability 
C) Relative advantage 
D) Comparability 
E) Tangibility

Question 7

For an amusement park,concession food stands and the amusement rides themselves are examples of ________.

Accepted Answer

A) MRO products 
B) specialty products 
C) processed materials 
D) equipment 
E) convenience products 
A) MRO products 
B) specialty products 
C) processed materials 
D) equipment 
E) convenience products

Question 8

In the business market,organizational customers purchase products from the fishing and agricultural industries to use in their finished products.These are examples of ________.

Accepted Answer

A) component parts 
B) accessory equipment 
C) processed materials 
D) MRO products 
E) raw materials 
A) component parts 
B) accessory equipment 
C) processed materials 
D) MRO products 
E) raw materials

Question 9

Explain durable and nondurable goods.Give an example of each.

Accepted Answer

Durable and nondurable goods are goods t

Question 10

The evaluation stage is longer for an impulse purchase than it is for a shopping product.

Accepted Answer

A) True 
 B)False

Explain the following statement: "A product is a bundle of attributes."

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

________ have unique characteristics that are important to buyers at almost any price.

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Generally,consumer goods are either or .

________ is how visible a new product and its benefits are to others who might adopt it.

For an amusement park,concession food stands and the amusement rides themselves are examples of ________.

In the business market,organizational customers purchase products from the fishing and agricultural industries to use in their finished products.These are examples of ________.

Explain durable and nondurable goods.Give an example of each.

The evaluation stage is longer for an impulse purchase than it is for a shopping product.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters

Exam 8: Innovation and New Product Development

Explain the following statement: "A product is a bundle of attributes."

Simulated test marketing can help a company determine where in a store a product should be placed to maximize sales.

________ have unique characteristics that are important to buyers at almost any price.

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Generally,consumer goods are either ________ or ________.

________ is how visible a new product and its benefits are to others who might adopt it.

For an amusement park,concession food stands and the amusement rides themselves are examples of ________.

In the business market,organizational customers purchase products from the fishing and agricultural industries to use in their finished products.These are examples of ________.

Explain durable and nondurable goods.Give an example of each.

The evaluation stage is longer for an impulse purchase than it is for a shopping product.

Welcome to the World of Marketing

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters

Generally,consumer goods are either or .