Exam 8: Innovation and New Product Development

________ are typically lower in social class than other adopter categories and are bound by tradition.

A consumer doesn't have to learn anything new to use a ________.

Tony wanted to buy a pair of binoculars,but not just any brand.He wanted to buy a pair of Steiner Nighthunters,just like the pair he had learned about in his newest copy of Peter's Hunt Magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a(n)________.

Prior to the development of the cardiac stent,surgeons used balloons to clear obstructed heart vessels,but there was no way to ensure the vessels would stay open.The stent is a tiny metal scaffold that props open the formerly obstructed blood vessel and keeps it from becoming obstructed again.Surgeons who use the stent had to engage in a great deal of learning to understand its use and its value in patient care.There was nothing like the stent on the market when it first appeared.The cardiac stent is an example of a ________.

Explain why the price and perhaps the quality of an emergency product may not be an issue at the time of purchase.

Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods.

What must marketers do during the marketing strategy development phase of the new-product-development process?

We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.

It's usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation.

Microsoft launched a massive $500 million marketing campaign when it introduced the Xbox,promoting the new product through in-store merchandising,retailer incentives,events,and sponsorships,in addition to traditional advertising.What stage of the consumers' adoption of a new product was Microsoft most trying to influence? Support your answer.

The addition of sugar-free canned fruits to Del Monte's line of canned fruits and vegetables is an example of a discontinuous innovation.

Marketers classify innovations based on their ________.

In the ________ phase of new product development,marketers estimate the technical and the commercial success of an idea for a new product.

Which of the following statements about durable goods is true?

The last stage in the product adoption process is ________.

Marissa arrived early for her job interview.She was very excited about the opportunity to interview for a prestigious position.As she got out of the car,she got a run in her pantyhose.She was pleased to see a convenience store down the road and went there to purchase a replacement pair of pantyhose.For Marissa,the pantyhose is an example of a(n)________.

In the new product development process,a description of the features a product will have and the benefits those features will provide a customer is called a ________.

The state of Missouri is a product that can be promoted as a great place to locate a new business.

The more innovative a new product is,the more quickly it will spread throughout a population.

A ________ is a modification to an existing product.