Exam 8: Innovation and New Product Development

Introducing a new product into the market is called ________.

Diffusion refers to ________.

When we need a(n)________,price and product quality may be irrelevant to our purchase decision.

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Consumers usually know a good deal about ________ and are loyal to specific brands.

Which of the following products would most consumers classify as a shopping product?

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates ________.

Commercialization comes in the middle of the new-product development process.

In business-to-business products,what is the difference between capital equipment and accessory equipment?

The ________ is the actual product plus supporting features,such as delivery,installation,financing,and warranty.

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

The built-in,fold-down child seats,designed to replace traditional car seat and booster seats,such as those found in Chrysler minivans are an example of a ________.

The largest adopter category is the early adopters.

Is marketing more about supplying benefits or attributes? Explain your answer.

The first step in the adoption process is ________.

In terms of B2B products,computers and printers are examples of ________.

Unlike innovators,early adopters ________.

The purchase of a specialty product typically involves extended problem solving for the consumer.

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction.Americans desire adventure and escapism that offer them the opportunity for participation but do not require it.In terms of the five characteristics of innovations that affect the rate of adoption,reality television shows have a high degree of ________.

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.