Question 1

Visuals that translate numbers into visual displays so that relationships and trends become comprehensible are referred to as:

Accepted Answer

A) tables. 
B) charts. 
C) diagrams. 
D) figures. 
E) pictures. 
A) tables. 
B) charts. 
C) diagrams. 
D) figures. 
E) pictures. D

Question 2

Which of the following would be included in the introduction?

Accepted Answer

A) title 
B) executive summary 
C) research objectives 
D) results 
E) method 
A) title 
B) executive summary 
C) research objectives 
D) results 
E) method C

Question 3

Pie charts are circles divided into sections that are useful for illustrating trends.

Accepted Answer

A) True 
 B)False  False

Question 4

Which of the following is the online report writing tool provided by the authors of your text?

Accepted Answer

A) iReportWriter Assistant 
B) Online Report Writing Module 
C) ReportWriter.com 
D) iWriter 
E) Marketing Research Assistant 
A) iReportWriter Assistant 
B) Online Report Writing Module 
C) ReportWriter.com 
D) iWriter 
E) Marketing Research Assistant

Question 5

iReportWriting Assistant provides an overall discussion of the research report from the research step through the final revision step.

Accepted Answer

A) True 
 B)False

Question 6

The SPSS command for changing the format of a frequencies table is: FORMAT;TABLELOOKS.

Accepted Answer

A) True 
 B)False

Question 7

Which section of the marketing research report contains the major portion of the report and presents the findings of the research?

Accepted Answer

A) method 
B) body 
C) results 
D) conclusions 
E) introduction 
A) method 
B) body 
C) results 
D) conclusions 
E) introduction

Question 8

One of the steps suggested to adequately prepare for your oral presentation is to find out the expectations your audience has for your presentation.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following best describes recommendations in a marketing research report?

Accepted Answer

A) suggestions for how to proceed based upon the conclusions 
B) guidelines for how to proceed based upon the conclusions 
C) suggestions for how to proceed based upon the limitations 
D) guidelines for how to proceed based upon the limitations 
E) guidelines for how to proceed based on the methodology 
A) suggestions for how to proceed based upon the conclusions 
B) guidelines for how to proceed based upon the conclusions 
C) suggestions for how to proceed based upon the limitations 
D) guidelines for how to proceed based upon the limitations 
E) guidelines for how to proceed based on the methodology

Question 10

Which of the following is NOT a part of the front matter?

Accepted Answer

A) introduction 
B) title page 
C) table of contents 
D) abstract/executive summary 
E) list of illustrations 
A) introduction 
B) title page 
C) table of contents 
D) abstract/executive summary 
E) list of illustrations

Question 11

Marketing research users,as well as research suppliers,have agreed that the research report is one of the most important aspects of the marketing research process.

Accepted Answer

A) True 
 B)False

Question 12

Tab programs,such as SPSS's Quantum,routinely provide top-two box,top box,and (sometimes)bottom-two box scores.

Accepted Answer

A) True 
 B)False

Question 13

Which type of visual introduces a set of topics and illustrate their relationships?

Accepted Answer

A) table 
B) picture 
C) flow diagram 
D) bar graph 
E) pie chart 
A) table 
B) picture 
C) flow diagram 
D) bar graph 
E) pie chart

Question 14

Which of the following is NOT listed in your book as a question you need to answer before you start writing a report?

Accepted Answer

A) How long do I have to write the report? 
B) Who is my secondary audience? 
C) What does your audience need to know? 
D) What is your purpose? 
E) What message do you want to communicate? 
A) How long do I have to write the report? 
B) Who is my secondary audience? 
C) What does your audience need to know? 
D) What is your purpose? 
E) What message do you want to communicate?

Question 15

Which SPSS command would you use to create a pie chart?

Accepted Answer

A) CHART;PIE 
B) GRAPHS;PIE 
C) PIEGRAPH;GO 
D) CHART;PIE;GO 
E) FORMAT;PIE CHART 
A) CHART;PIE 
B) GRAPHS;PIE 
C) PIEGRAPH;GO 
D) CHART;PIE;GO 
E) FORMAT;PIE CHART

Question 16

A visual has been constructed to show the steps that will be taken to accomplish the merger between two companies.Which of the following visuals would best show the different steps and how they are related?

Accepted Answer

A) pie chart 
B) picture 
C) histogram 
D) flow diagram 
E) table 
A) pie chart 
B) picture 
C) histogram 
D) flow diagram 
E) table

Question 17

Which level heading should be left-justified,on the same line as the first sentence of the paragraph,bold and in the same font size as the rest of the report?

Accepted Answer

A) first 
B) second 
C) third 
D) fourth 
E) fifth 
A) first 
B) second 
C) third 
D) fourth 
E) fifth

Question 18

Which of the following is acceptable in a marketing research report table of contents?

Accepted Answer

A) letter of authorization numbered with Arabic numerals 
B) introduction pages are not numbered 
C) executive summary listed with Arabic numerals 
D) the table of contents page should be listed 
E) title page not listed 
A) letter of authorization numbered with Arabic numerals 
B) introduction pages are not numbered 
C) executive summary listed with Arabic numerals 
D) the table of contents page should be listed 
E) title page not listed

Question 19

Research reports are grouped into three major sections: title,letter of transmittal,results and ending.

Accepted Answer

A) True 
 B)False

Question 20

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Accepted Answer

A) True 
 B)False

Visuals that translate numbers into visual displays so that relationships and trends become comprehensible are referred to as:

Which of the following would be included in the introduction?

Pie charts are circles divided into sections that are useful for illustrating trends.

Which of the following is the online report writing tool provided by the authors of your text?

iReportWriting Assistant provides an overall discussion of the research report from the research step through the final revision step.

The SPSS command for changing the format of a frequencies table is: FORMAT;TABLELOOKS.

Which section of the marketing research report contains the major portion of the report and presents the findings of the research?

One of the steps suggested to adequately prepare for your oral presentation is to find out the expectations your audience has for your presentation.

Which of the following best describes recommendations in a marketing research report?

Which of the following is NOT a part of the front matter?

Marketing research users,as well as research suppliers,have agreed that the research report is one of the most important aspects of the marketing research process.

Tab programs,such as SPSS's Quantum,routinely provide top-two box,top box,and (sometimes)bottom-two box scores.

Which type of visual introduces a set of topics and illustrate their relationships?

Which of the following is NOT listed in your book as a question you need to answer before you start writing a report?

Which SPSS command would you use to create a pie chart?

A visual has been constructed to show the steps that will be taken to accomplish the merger between two companies.Which of the following visuals would best show the different steps and how they are related?

Which level heading should be left-justified,on the same line as the first sentence of the paragraph,bold and in the same font size as the rest of the report?

Which of the following is acceptable in a marketing research report table of contents?

Research reports are grouped into three major sections: title,letter of transmittal,results and ending.

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters

Exam 16: Writing the Research Report

Visuals that translate numbers into visual displays so that relationships and trends become comprehensible are referred to as:

Which of the following would be included in the introduction?

Pie charts are circles divided into sections that are useful for illustrating trends.

Which of the following is the online report writing tool provided by the authors of your text?

iReportWriting Assistant provides an overall discussion of the research report from the research step through the final revision step.

The SPSS command for changing the format of a frequencies table is: FORMAT;TABLELOOKS.

Which section of the marketing research report contains the major portion of the report and presents the findings of the research?

One of the steps suggested to adequately prepare for your oral presentation is to find out the expectations your audience has for your presentation.

Which of the following best describes recommendations in a marketing research report?

Which of the following is NOT a part of the front matter?

Marketing research users,as well as research suppliers,have agreed that the research report is one of the most important aspects of the marketing research process.

Tab programs,such as SPSS's Quantum,routinely provide top-two box,top box,and (sometimes)bottom-two box scores.

Which type of visual introduces a set of topics and illustrate their relationships?

Which of the following is NOT listed in your book as a question you need to answer before you start writing a report?

Which SPSS command would you use to create a pie chart?

A visual has been constructed to show the steps that will be taken to accomplish the merger between two companies.Which of the following visuals would best show the different steps and how they are related?

Which level heading should be left-justified,on the same line as the first sentence of the paragraph,bold and in the same font size as the rest of the report?

Which of the following is acceptable in a marketing research report table of contents?

Research reports are grouped into three major sections: title,letter of transmittal,results and ending.

A memo of transmittal is used to release or deliver the document to an organization for which you are not a regular employee.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Filters