Question 1

Stratified samples are most appropriate when the population is known to be "skewed."

Accepted Answer

A) True 
 B)False  True

Question 2

Paul Solomon is the owner of Solly's,an upscale restaurant in Tampa,Florida.Each year,Paul spends about $150,000 in advertising.As this year's ad budget decision must be made,Paul decides that he wants to know just how good his advertising dollars are working for him.He hires Getty Research Associates who recommend that he establish a baseline of awareness.Getty recommends a TOMA study which stands for Top-of-Mind-Awareness.TOMA studies consist of taking a probability sample of the population and asking respondents to name the first three "insert type of business here." Obviously,for Solly's,Getty would be asking respondents to name the top three restaurants in the area.The percentage of respondents that named Solly's would be a baseline measure of awareness,and future promotions could be evaluated in terms of whether or not they increased awareness.While Paul was intrigued with online surveys because they were fast and less expensive,Getty recommended a traditional telephone survey using the local Tampa directory.Getty also explained to Paul that "Plus One dialing" could be used to ensure that unlisted numbers were included.Though the directory was quite large and no electronic version was available,Getty felt they could efficiently draw the sample using a:

Accepted Answer

A) simple random sample. 
B) judgment sample. 
C) stratified sample. 
D) cluster,area sample. 
E) systematic sample. 
A) simple random sample. 
B) judgment sample. 
C) stratified sample. 
D) cluster,area sample. 
E) systematic sample. E

Question 3

Calculation of the skip interval is important in which sampling plan?

Accepted Answer

A) simple random sample 
B) systematic sample 
C) "skip" sample 
D) cluster sample 
E) interval sample 
A) simple random sample 
B) systematic sample 
C) "skip" sample 
D) cluster sample 
E) interval sample B

Question 4

Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

Accepted Answer

A) True 
 B)False

Question 5

It is impossible to determine the probability when using nonprobability methods because:

Accepted Answer

A) the selection technique is subjective. 
B) the population size is known. 
C) the population size is unknown. 
D) the selection technique is objective. 
E) there is no true selection technique. 
A) the selection technique is subjective. 
B) the population size is known. 
C) the population size is unknown. 
D) the selection technique is objective. 
E) there is no true selection technique.

Question 6

A survey administered to obtain 40 percent Hispanics and 60 percent Europeans is:

Accepted Answer

A) referral sampling. 
B) quota sampling. 
C) convenience sampling. 
D) judgment sampling. 
E) racial sampling. 
A) referral sampling. 
B) quota sampling. 
C) convenience sampling. 
D) judgment sampling. 
E) racial sampling.

Question 7

If you perform a blind draw in sampling,what type of simple random sampling method are you using?

Accepted Answer

A) random digit 
B) random numbers 
C) random units 
D) random device 
E) random skip 
A) random digit 
B) random numbers 
C) random units 
D) random device 
E) random skip

Question 8

The highlight of a progressive research company,Peanut Labs®,in the text demonstrates the potential of:

Accepted Answer

A) maximizing the impact of the sample frame. 
B) reducing sample frame errors. 
C) reducing the impact of sample errors. 
D) tapping into social media user populations. 
E) innovative ways to study the entire population. 
A) maximizing the impact of the sample frame. 
B) reducing sample frame errors. 
C) reducing the impact of sample errors. 
D) tapping into social media user populations. 
E) innovative ways to study the entire population.

Question 9

In area sampling,the one-step approach is applied if the researcher believes that the various geographic areas (or clusters)are sufficiently identical.

Accepted Answer

A) True 
 B)False

Question 10

Simple random sampling is an appealing method because:

Accepted Answer

A) it meets the requirements to obtain a probability sample. 
B) it can be used to derive unbiased estimates of population characteristics. 
C) it guarantees every population member has an equal chance of being selected. 
D) it results in a valid representation of the population. 
E) all of the above 
A) it meets the requirements to obtain a probability sample. 
B) it can be used to derive unbiased estimates of population characteristics. 
C) it guarantees every population member has an equal chance of being selected. 
D) it results in a valid representation of the population. 
E) all of the above

Question 11

A sampling method that separates the population into different subgroups,and then samples all of these subgroups,is the definition for:

Accepted Answer

A) stratified sampling. 
B) area sampling. 
C) cluster sampling. 
D) simple sampling. 
E) comprehensive sampling. 
A) stratified sampling. 
B) area sampling. 
C) cluster sampling. 
D) simple sampling. 
E) comprehensive sampling.

Question 12

A river sample is created via the use of banners,pop-ups,or other online devices that invite website visitors to take part in the survey.

Accepted Answer

A) True 
 B)False

Question 13

The first step in developing a sample plan is to:

Accepted Answer

A) obtain a listing of the population. 
B) define the relevant population. 
C) design the method. 
D) access the population. 
E) ask the manager how many people the sample should include. 
A) obtain a listing of the population. 
B) define the relevant population. 
C) design the method. 
D) access the population. 
E) ask the manager how many people the sample should include.

Question 14

Snowball sampling is another name for:

Accepted Answer

A) referral sampling. 
B) quota sampling. 
C) convenience sampling. 
D) purposive sampling. 
E) simple random sample. 
A) referral sampling. 
B) quota sampling. 
C) convenience sampling. 
D) purposive sampling. 
E) simple random sample.

Question 15

If we were to ask college students,"To what extent do you value a college degree?",which type of sample plan would be most appropriate?

Accepted Answer

A) Any probability sampling plan would be useful. 
B) a stratified sample because we would expect the answers to vary by strata: freshmen,sophomore,junior,and senior 
C) a cluster sample because we would expect the answers to vary by cluster: freshmen,sophomore,junior,and senior 
D) an area sample because we would expect the answers to vary by area: freshmen,sophomore,junior,and senior 
E) an area sample because we would expect the answers to vary by area: freshmen,sophomore,junior,and senior,with seniors more heavily sampled 
A) Any probability sampling plan would be useful. 
B) a stratified sample because we would expect the answers to vary by strata: freshmen,sophomore,junior,and senior 
C) a cluster sample because we would expect the answers to vary by cluster: freshmen,sophomore,junior,and senior 
D) an area sample because we would expect the answers to vary by area: freshmen,sophomore,junior,and senior 
E) an area sample because we would expect the answers to vary by area: freshmen,sophomore,junior,and senior,with seniors more heavily sampled

Question 16

A convenience sample may also be called an "exemplar sample."

Accepted Answer

A) True 
 B)False

Question 17

An "educated guess" as to who should represent the population is required for:

Accepted Answer

A) convenience samples. 
B) purposive samples. 
C) quota samples. 
D) referral samples. 
E) hypothetical samples. 
A) convenience samples. 
B) purposive samples. 
C) quota samples. 
D) referral samples. 
E) hypothetical samples.

Question 18

An accounting of the complete population is known as:

Accepted Answer

A) a population. 
B) a sample. 
C) a sample unit. 
D) a census. 
E) comprehensive accounting. 
A) a population. 
B) a sample. 
C) a sample unit. 
D) a census. 
E) comprehensive accounting.

Question 19

Marketing researchers make use of samples because obtaining information from every single person in a market is impractical.

Accepted Answer

A) True 
 B)False

Question 20

Which technique allows you to achieve the benefits of random digit dialing by adding some randomly determined number to the telephone number drawn from the telephone directory?

Accepted Answer

A) plus-one dialing 
B) plus random number dialing 
C) random "1" digit dialing 
D) minus one dialing 
E) additive dialing 
A) plus-one dialing 
B) plus random number dialing 
C) random "1" digit dialing 
D) minus one dialing 
E) additive dialing

Stratified samples are most appropriate when the population is known to be "skewed."

Calculation of the skip interval is important in which sampling plan?

Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

It is impossible to determine the probability when using nonprobability methods because:

A survey administered to obtain 40 percent Hispanics and 60 percent Europeans is:

If you perform a blind draw in sampling,what type of simple random sampling method are you using?

The highlight of a progressive research company,Peanut Labs®,in the text demonstrates the potential of:

In area sampling,the one-step approach is applied if the researcher believes that the various geographic areas (or clusters)are sufficiently identical.

Simple random sampling is an appealing method because:

A sampling method that separates the population into different subgroups,and then samples all of these subgroups,is the definition for:

A river sample is created via the use of banners,pop-ups,or other online devices that invite website visitors to take part in the survey.

The first step in developing a sample plan is to:

Snowball sampling is another name for:

If we were to ask college students,"To what extent do you value a college degree?",which type of sample plan would be most appropriate?

A convenience sample may also be called an "exemplar sample."

An "educated guess" as to who should represent the population is required for:

An accounting of the complete population is known as:

Marketing researchers make use of samples because obtaining information from every single person in a market is impractical.

Which technique allows you to achieve the benefits of random digit dialing by adding some randomly determined number to the telephone number drawn from the telephone directory?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 9: Selecting the Sample

Stratified samples are most appropriate when the population is known to be "skewed."

Calculation of the skip interval is important in which sampling plan?

Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

It is impossible to determine the probability when using nonprobability methods because:

A survey administered to obtain 40 percent Hispanics and 60 percent Europeans is:

If you perform a blind draw in sampling,what type of simple random sampling method are you using?

The highlight of a progressive research company,Peanut Labs®,in the text demonstrates the potential of:

In area sampling,the one-step approach is applied if the researcher believes that the various geographic areas (or clusters)are sufficiently identical.

Simple random sampling is an appealing method because:

A sampling method that separates the population into different subgroups,and then samples all of these subgroups,is the definition for:

A river sample is created via the use of banners,pop-ups,or other online devices that invite website visitors to take part in the survey.

The first step in developing a sample plan is to:

Snowball sampling is another name for:

If we were to ask college students,"To what extent do you value a college degree?",which type of sample plan would be most appropriate?

A convenience sample may also be called an "exemplar sample."

An "educated guess" as to who should represent the population is required for:

An accounting of the complete population is known as:

Marketing researchers make use of samples because obtaining information from every single person in a market is impractical.

Which technique allows you to achieve the benefits of random digit dialing by adding some randomly determined number to the telephone number drawn from the telephone directory?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters