Exam 11: Dealing With Fieldwork and Data Quality

In reversals of scale endpoints,instead of putting all of the negative adjectives on one side and all the positive ones on the other side,a researcher will switch the positions of a few items.

When a respondent indicates "no opinion" to most of the questions,which of the following categories does he or she fall in?

It is useful for a researcher to offer the "don't know" option with the type of questions that require mental effort to reduce item omissions.

A validation check occurs when a respondent reaches a certain point and then decides not to answer any more questions in the survey.

A tactic for reducing falsehoods and nonresponse error is the use of incentives,which are cash payments,gifts,or something of value promised to respondents in return for their participation.

Anonymity occurs when the respondent is given assurances that his or her answers will remain private.

There are three general sources of unintentional interviewer errors: interviewer personal characteristics,interviewer misunderstandings,and interviewer fatigue.

Which of the following is a general type of nonsampling error?

Nonsampling errors can be measured if sampling error is calculated.

Nonresponse has been labeled as the marketing research industry's biggest problem.

Third-person technique uses administrators to oversee the work of field data collection workers.

An unintentional respondent error occurs when a respondent's interest in the survey wanes,known as attention loss.

________ is defined as situations in which a respondent gives an answer without comprehending the question and/or the accompanying instructions.

A completed interview may be defined as one in which there are no item omissions and unintentional respondent errors.

The third-person technique is useful in:

To speed things up during a survey,Eliza frequently influences her respondents to get the desired responses.Which form of data collection error is evident here?

Which of the following is a type of nonresponse in a survey?

Refusal to participate in a survey is a major type of nonresponse error.

________ occurs when the respondent is assured that his or her name will not be associated with his or her answers.

According to the Council of American Survey Research Organizations (CASRO)report,the ratio of the number of completed interviews to the number of eligible units in the sample is known as the: