Exam 15: Understanding Regression Analysis Basics
Exam 1: Introduction to Marketing Research67 Questions
Exam 2: The Marketing Research Industry89 Questions
Exam 3: The Marketing Research Process Defining the Problem and Research Objectives82 Questions
Exam 4: Research Design116 Questions
Exam 5: Secondary Data Packaged Information83 Questions
Exam 6: Utilizing Exploratory and Qualitative Research Techniques91 Questions
Exam 7: Evaluating Survey Data Collection Methods90 Questions
Exam 8: Understanding Measurement, developing Questions, and Designing the Questionnaire128 Questions
Exam 9: Selecting the Sample89 Questions
Exam 10: Determining the Size of a Sample92 Questions
Exam 11: Dealing With Fieldwork and Data Quality81 Questions
Exam 12: Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses83 Questions
Exam 13: Implementing Basic Differences Tests72 Questions
Exam 14: Making Use of Associations Tests94 Questions
Exam 15: Understanding Regression Analysis Basics88 Questions
Exam 16: Writing the Research Report90 Questions
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If we wanted to use a type of regression that first enters the variable that explains the most variance,then the variable that explains the second highest level of variance and so on,we would use ordinal regression.
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False
When regression is used as a screening device,the items to report are (1)dependent variable, (2)statistically significant independent variables, (3)signs of beta coefficients,and (4)standardized beta coefficients for the significant variables.
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In bivariate regression analysis,the dependent variable is one that is:
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When you find "mixed" results in multiple regression (i.e. ,some betas are significant,others are not),you:
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What criterion is used to establish the best "fit" of a straight line through the points on a scatter diagram?
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If Maxwell House Coffee was considering a line of gourmet iced coffee,it would want to know how coffee drinkers feel about gourmet iced coffee;that is,their attitudes toward buying,preparing,and drinking it would be the dependent variables.Maxwell House might consider developing:
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In bivariate regression,if the F value is not significant (say .051),then:
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In bivariate regression analysis,the independent variable is one that is:
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One of the best tools for unraveling prediction complexity is:
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A regression line using the least squares criterion will result in high residuals.
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In the formula for bivariate regression analysis,the point where the line cuts the y axis when x = 0 is known as b,the beta.
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Which of the following stipulates that independent multiple regression variables must be statistically independent and uncorrelated with one another?
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A prediction is a statement of what is believed will happen in the future made on the basis of past experience or prior observation.
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Multiple regression requires specification of a general conceptual model that identifies independent and dependent variables and shows their expected relationships.
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A regression plane is the shape of the independent variable in multiple regression analysis.
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A predictive model simply examines what has happened in the past and predicts the future.
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If the ANOVA F test is not significant in bivariate regression analysis,we must trim the model by eliminating the insignificant dependent variable(s).
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Multicollinearity refers to correlations among the dependent variables and makes predictions much more accurate because predicting one variable also allows you to predict the correlated variable(s).
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