Question 1

Once a decision is made regarding the probable cause of a symptom,a firm's management should specify the:

Accepted Answer

A) data required for further research. 
B) decision alternatives. 
C) results of a situation analysis. 
D) results of a decision analysis. 
E) ITBs. 
A) data required for further research. 
B) decision alternatives. 
C) results of a situation analysis. 
D) results of a decision analysis. 
E) ITBs. B

Question 2

A ________ describes how each sample element is to be drawn from the total population.

Accepted Answer

A) sample plan 
B) sample size 
C) sampling unit 
D) sample frame 
E) sampling process 
A) sample plan 
B) sample size 
C) sampling unit 
D) sample frame 
E) sampling process A

Question 3

________ refers to the number of elements of the population that are used to make up the sample.

Accepted Answer

A) Sampling unit 
B) Sample plan 
C) Sample frame 
D) Sample size 
E) Sampling process 
A) Sampling unit 
B) Sample plan 
C) Sample frame 
D) Sample size 
E) Sampling process D

Question 4

________ is the process in which 10% of all respondents in a marketing research study are randomly selected,re-contacted,and asked if they took part in a research study.

Accepted Answer

A) Sampling 
B) Checking 
C) Testing 
D) Tabulation 
E) Validation 
A) Sampling 
B) Checking 
C) Testing 
D) Tabulation 
E) Validation

Question 5

The final research report is often the client's only record of the research project.

Accepted Answer

A) True 
 B)False

Question 6

The two main sources of problems are failure to meet an objective and opportunities.

Accepted Answer

A) True 
 B)False

Question 7

If you define a problem incorrectly,the error can be overcome through reconstruction.

Accepted Answer

A) True 
 B)False

Question 8

If you define a problem incorrectly:

Accepted Answer

A) the error cannot be overcome. 
B) correcting the error is time consuming and expensive. 
C) it results in type I errors. 
D) it results in type II errors. 
E) it results in non-sampling errors. 
A) the error cannot be overcome. 
B) correcting the error is time consuming and expensive. 
C) it results in type I errors. 
D) it results in type II errors. 
E) it results in non-sampling errors.

Question 9

The research proposal should be viewed as proprietary information.

Accepted Answer

A) True 
 B)False

Question 10

If only a partial list of causes is made,it is possible that the real cause will be overlooked,leading ultimately to an incorrect decision.

Accepted Answer

A) True 
 B)False

Question 11

Research objectives should specify the unit of measurement used to gather the required information in a research study.

Accepted Answer

A) True 
 B)False

Question 12

When ITBs or RFPs are used,there is little dialogue between researchers and managers in terms of defining the problem.

Accepted Answer

A) True 
 B)False

Question 13

A(n)________ helps managers recognize failures to meet objectives.

Accepted Answer

A) control system 
B) market opportunity analysis 
C) opportunity identification system 
D) control system for monitoring objectives 
E) system for monitoring non-sampling errors 
A) control system 
B) market opportunity analysis 
C) opportunity identification system 
D) control system for monitoring objectives 
E) system for monitoring non-sampling errors

Question 14

An intention to purchase is an example of a:

Accepted Answer

A) research RFP. 
B) research ITB. 
C) hypothesis. 
D) construct. 
E) concept. 
A) research RFP. 
B) research ITB. 
C) hypothesis. 
D) construct. 
E) concept.

Question 15

Action standards specify what actions are to be taken during the initial stages of the marketing research process.

Accepted Answer

A) True 
 B)False

Question 16

Jeff is the president of a bank.He wants to find out the satisfaction level of his customers in Dallas on certain dimensions such as friendliness of employees,convenience of location,and availability of loans.Jeff needs to conduct:

Accepted Answer

A) exploratory research. 
B) descriptive research. 
C) causal research. 
D) prescriptive research. 
E) diagnostic research. 
A) exploratory research. 
B) descriptive research. 
C) causal research. 
D) prescriptive research. 
E) diagnostic research.

Question 17

Which of the following is a breach of ethics?

Accepted Answer

A) extending the time for the conclusion of a research project in order to meet standards 
B) seeking help from experts outside the company free of cost on non-confidential matters 
C) using a company's research proposal for the purpose of competitive bidding 
D) seeking the help of researchers outside the company on non-confidential matters 
E) using a standard procedure rather than a customized one for research purposes 
A) extending the time for the conclusion of a research project in order to meet standards 
B) seeking help from experts outside the company free of cost on non-confidential matters 
C) using a company's research proposal for the purpose of competitive bidding 
D) seeking the help of researchers outside the company on non-confidential matters 
E) using a standard procedure rather than a customized one for research purposes

Question 18

Which of the following is the first step in the marketing research process?

Accepted Answer

A) defining the problem 
B) establishing the research objectives 
C) establishing the need for marketing research 
D) determining methods of accessing data 
E) identifying information types and sources 
A) defining the problem 
B) establishing the research objectives 
C) establishing the need for marketing research 
D) determining methods of accessing data 
E) identifying information types and sources

Question 19

Once the decision alternatives for a problem are decided upon,a manager must try to determine the:

Accepted Answer

A) next step in the marketing research process. 
B) consequences of the alternatives. 
C) reasons for the alternatives. 
D) definition of the problem. 
E) research objectives of the study. 
A) next step in the marketing research process. 
B) consequences of the alternatives. 
C) reasons for the alternatives. 
D) definition of the problem. 
E) research objectives of the study.

Question 20

________ are routinely used in all business when a firm desires supplier firms to present proposals or bids.

Accepted Answer

A) RFPs 
B) MOA 
C) MRP 
D) SWOT 
E) GIs 
A) RFPs 
B) MOA 
C) MRP 
D) SWOT 
E) GIs

Once a decision is made regarding the probable cause of a symptom,a firm's management should specify the:

A ________ describes how each sample element is to be drawn from the total population.

________ refers to the number of elements of the population that are used to make up the sample.

________ is the process in which 10% of all respondents in a marketing research study are randomly selected,re-contacted,and asked if they took part in a research study.

The final research report is often the client's only record of the research project.

The two main sources of problems are failure to meet an objective and opportunities.

If you define a problem incorrectly,the error can be overcome through reconstruction.

If you define a problem incorrectly:

The research proposal should be viewed as proprietary information.

If only a partial list of causes is made,it is possible that the real cause will be overlooked,leading ultimately to an incorrect decision.

Research objectives should specify the unit of measurement used to gather the required information in a research study.

When ITBs or RFPs are used,there is little dialogue between researchers and managers in terms of defining the problem.

A(n)________ helps managers recognize failures to meet objectives.

An intention to purchase is an example of a:

Action standards specify what actions are to be taken during the initial stages of the marketing research process.

Jeff is the president of a bank.He wants to find out the satisfaction level of his customers in Dallas on certain dimensions such as friendliness of employees,convenience of location,and availability of loans.Jeff needs to conduct:

Which of the following is a breach of ethics?

Which of the following is the first step in the marketing research process?

Once the decision alternatives for a problem are decided upon,a manager must try to determine the:

________ are routinely used in all business when a firm desires supplier firms to present proposals or bids.

Introduction to Marketing Research

The Marketing Research Industry

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 3: The Marketing Research Process Defining the Problem and Research Objectives

Once a decision is made regarding the probable cause of a symptom,a firm's management should specify the:

A ________ describes how each sample element is to be drawn from the total population.

________ refers to the number of elements of the population that are used to make up the sample.

________ is the process in which 10% of all respondents in a marketing research study are randomly selected,re-contacted,and asked if they took part in a research study.

The final research report is often the client's only record of the research project.

The two main sources of problems are failure to meet an objective and opportunities.

If you define a problem incorrectly,the error can be overcome through reconstruction.

If you define a problem incorrectly:

The research proposal should be viewed as proprietary information.

If only a partial list of causes is made,it is possible that the real cause will be overlooked,leading ultimately to an incorrect decision.

Research objectives should specify the unit of measurement used to gather the required information in a research study.

When ITBs or RFPs are used,there is little dialogue between researchers and managers in terms of defining the problem.

A(n)________ helps managers recognize failures to meet objectives.

An intention to purchase is an example of a:

Action standards specify what actions are to be taken during the initial stages of the marketing research process.

Jeff is the president of a bank.He wants to find out the satisfaction level of his customers in Dallas on certain dimensions such as friendliness of employees,convenience of location,and availability of loans.Jeff needs to conduct:

Which of the following is a breach of ethics?

Which of the following is the first step in the marketing research process?

Once the decision alternatives for a problem are decided upon,a manager must try to determine the:

________ are routinely used in all business when a firm desires supplier firms to present proposals or bids.

Introduction to Marketing Research

The Marketing Research Industry

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters