Question 1

Information provided to clients cannot accurately represent likely outcomes and results compared to alternative available methodologies.

Accepted Answer

A) True 
 B)False  False

Question 2

Consider that we have nominal data (responses are categorical)and the responses are "Yes" or "No" to the question: "The next time you order pizza,will you use Domino's?" Which of the following sets of responses shows the MOST variability?

Accepted Answer

A) 90 percent say "Yes" and 10 percent say "No" 
B) 80 percent say "Yes" and 20 percent say "No" 
C) 70 percent say "Yes" and 30 percent say "No" 
D) 60 percent say "Yes" and 40 percent say "No" 
E) 55 percent say "Yes" and 45 percent say "No" 
A) 90 percent say "Yes" and 10 percent say "No" 
B) 80 percent say "Yes" and 20 percent say "No" 
C) 70 percent say "Yes" and 30 percent say "No" 
D) 60 percent say "Yes" and 40 percent say "No" 
E) 55 percent say "Yes" and 45 percent say "No" E

Question 3

Nonsampling error pertains to all sources of error other than the sample selection method and sample size.

Accepted Answer

A) True 
 B)False  True

Question 4

The most significant factor in calculating sample size (n)is the size of the population (N).For example,if you calculated that you needed a sample size of 300 in order to have an accurate sample for your hometown,it would take at least 10 times this amount,or about 3,000,in order to have an accurate sample representing the entire United States.

Accepted Answer

A) True 
 B)False

Question 5

In sample size formulas,the symbol "e" stands for:

Accepted Answer

A) estimated parameter or desired confidence level. 
B) acceptable population equation. 
C) estimated statistic or desired variability. 
D) estimated confidence interval. 
E) acceptable sample error. 
A) estimated parameter or desired confidence level. 
B) acceptable population equation. 
C) estimated statistic or desired variability. 
D) estimated confidence interval. 
E) acceptable sample error.

Question 6

In a "Yes/No" question,50 percent "Yes" and 50 percent "No" shows less variability than does 90 percent "Yes" and 10 percent "No."

Accepted Answer

A) True 
 B)False

Question 7

If we are using the formula for calculating the sample size for estimating a percentage,the formula will contain:

Accepted Answer

A) s 
B) % 
C) Z3 
D) pq 
E) N 
A) s 
B) % 
C) Z3 
D) pq 
E) N

Question 8

Instead of determining representativeness,the size of the sample affects the sample accuracy of the results.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements best illustrates the concept of the "level of confidence" or z value chosen in sample size formulae?

Accepted Answer

A) By setting z at 1.96 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 95 percent of the time. 
B) By setting z at 1.96 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 5 percent of the time. 
C) By setting z at 2.58 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 95 percent of the time. 
D) By setting z at 1.96 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 99 percent of the time. 
E) By setting z at 2.58 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 1 percent of the time. 
A) By setting z at 1.96 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 95 percent of the time. 
B) By setting z at 1.96 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 5 percent of the time. 
C) By setting z at 2.58 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 95 percent of the time. 
D) By setting z at 1.96 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 99 percent of the time. 
E) By setting z at 2.58 it means that the manager could expect,if she conducted the survey many,many times,the value of p would fall within the sample error range 1 percent of the time.

Question 10

A finite multiplier is an adjustment factor that should be used when the sample size is small,relative to the population size.

Accepted Answer

A) True 
 B)False

Question 11

You are going to use a purposive sample (a nonprobability sample)to collect data from fast-food restaurant customers.Which of the following concepts would be applicable to determining sample size?

Accepted Answer

A) confidence intervals 
B) sample size formula for estimating a percentage 
C) sample size formula for estimating a mean 
D) estimating a population value within a stated percent of allowable error 
E) None of the above would be appropriate;sample size concepts and formulas are only applicable when probability sampling plans have been used. 
A) confidence intervals 
B) sample size formula for estimating a percentage 
C) sample size formula for estimating a mean 
D) estimating a population value within a stated percent of allowable error 
E) None of the above would be appropriate;sample size concepts and formulas are only applicable when probability sampling plans have been used.

Question 12

If you were conducting a telephone survey of households using random digit dialing numbers and you determined that you needed a sample size of 1,100,which of the following would be most accurate?

Accepted Answer

A) You would need to obtain exactly 1,100 telephone numbers to call. 
B) You would need to obtain far less than 1,100 telephone numbers because you know that many will not answer or cooperate anyway. 
C) You will need some multiple of the 1,100 numbers in order to ensure you account for factors such as numbers that are for business phones,ineligible households (incidence rate),and those numbers dialed whose owners refuse to participate. 
D) You will need only a few extra numbers to allow for those who have moved away. 
E) You start off with 1,100;there is no way to determine approximately how many numbers you will actually need. 
A) You would need to obtain exactly 1,100 telephone numbers to call. 
B) You would need to obtain far less than 1,100 telephone numbers because you know that many will not answer or cooperate anyway. 
C) You will need some multiple of the 1,100 numbers in order to ensure you account for factors such as numbers that are for business phones,ineligible households (incidence rate),and those numbers dialed whose owners refuse to participate. 
D) You will need only a few extra numbers to allow for those who have moved away. 
E) You start off with 1,100;there is no way to determine approximately how many numbers you will actually need.

Question 13

Level of confidence in sample size formulae is normally set at:

Accepted Answer

A) 95 percent or 96 percent. 
B) 5 percent or 10 percent. 
C) 95 percent or 99 percent. 
D) 1 percent or 5 percent. 
E) None of the above;level of confidence is determined by the formula. 
A) 95 percent or 96 percent. 
B) 5 percent or 10 percent. 
C) 95 percent or 99 percent. 
D) 1 percent or 5 percent. 
E) None of the above;level of confidence is determined by the formula.

Question 14

By applying the finite multiplier it is possible to:

Accepted Answer

A) reduce the population and achieve the same accuracy level. 
B) reduce the sample size or achieve the appropriate accuracy level. 
C) reduce the sample size and achieve the same accuracy level. 
D) reduce the accuracy level and maintain the same sample size. 
E) None of the above;there is no "finite multiplier." 
A) reduce the population and achieve the same accuracy level. 
B) reduce the sample size or achieve the appropriate accuracy level. 
C) reduce the sample size and achieve the same accuracy level. 
D) reduce the accuracy level and maintain the same sample size. 
E) None of the above;there is no "finite multiplier."

Question 15

Variability is defined as the amount of dissimilarity or similarity in respondents' answers to a particular question.

Accepted Answer

A) True 
 B)False

Question 16

If we assume the "highest" amount of variability when estimating pq,then pq are:

Accepted Answer

A) 50,50. 
B) 1,99. 
C) 0,10. 
D) 1,5. 
E) 0,5. 
A) 50,50. 
B) 1,99. 
C) 0,10. 
D) 1,5. 
E) 0,5.

Question 17

A finite multiplier is used when the population,relative to the sample size,is:

Accepted Answer

A) small. 
B) large. 
C) finite. 
D) variable. 
E) infinite. 
A) small. 
B) large. 
C) finite. 
D) variable. 
E) infinite.

Question 18

The only perfectly accurate sample is a census.

Accepted Answer

A) True 
 B)False

Question 19

Using the confidence interval formula for calculating sample size,the level of confidence desired to the estimate of the population values must be determined and is represented in the formula by the z value.

Accepted Answer

A) True 
 B)False

Question 20

When all other factors are held constant,as we increase the level of accuracy,the sample size and the cost of a marketing research survey are best characterized by which of the following?

Accepted Answer

A) The sample size will increase but the cost will decrease. 
B) The sample size will decrease but the cost will increase. 
C) The sample size and the cost of the survey will increase. 
D) The sample size will remain the same but the cost will increase. 
E) The sample size will decrease but the cost will remain the same. 
A) The sample size will increase but the cost will decrease. 
B) The sample size will decrease but the cost will increase. 
C) The sample size and the cost of the survey will increase. 
D) The sample size will remain the same but the cost will increase. 
E) The sample size will decrease but the cost will remain the same.

Information provided to clients cannot accurately represent likely outcomes and results compared to alternative available methodologies.

Consider that we have nominal data (responses are categorical)and the responses are "Yes" or "No" to the question: "The next time you order pizza,will you use Domino's?" Which of the following sets of responses shows the MOST variability?

Nonsampling error pertains to all sources of error other than the sample selection method and sample size.

In sample size formulas,the symbol "e" stands for:

In a "Yes/No" question,50 percent "Yes" and 50 percent "No" shows less variability than does 90 percent "Yes" and 10 percent "No."

If we are using the formula for calculating the sample size for estimating a percentage,the formula will contain:

Instead of determining representativeness,the size of the sample affects the sample accuracy of the results.

Which of the following statements best illustrates the concept of the "level of confidence" or z value chosen in sample size formulae?

A finite multiplier is an adjustment factor that should be used when the sample size is small,relative to the population size.

You are going to use a purposive sample (a nonprobability sample)to collect data from fast-food restaurant customers.Which of the following concepts would be applicable to determining sample size?

If you were conducting a telephone survey of households using random digit dialing numbers and you determined that you needed a sample size of 1,100,which of the following would be most accurate?

Level of confidence in sample size formulae is normally set at:

By applying the finite multiplier it is possible to:

Variability is defined as the amount of dissimilarity or similarity in respondents' answers to a particular question.

If we assume the "highest" amount of variability when estimating pq,then pq are:

A finite multiplier is used when the population,relative to the sample size,is:

The only perfectly accurate sample is a census.

Using the confidence interval formula for calculating sample size,the level of confidence desired to the estimate of the population values must be determined and is represented in the formula by the z value.

When all other factors are held constant,as we increase the level of accuracy,the sample size and the cost of a marketing research survey are best characterized by which of the following?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 10: Determining the Size of a Sample

Information provided to clients cannot accurately represent likely outcomes and results compared to alternative available methodologies.

Consider that we have nominal data (responses are categorical)and the responses are "Yes" or "No" to the question: "The next time you order pizza,will you use Domino's?" Which of the following sets of responses shows the MOST variability?

Nonsampling error pertains to all sources of error other than the sample selection method and sample size.

In sample size formulas,the symbol "e" stands for:

In a "Yes/No" question,50 percent "Yes" and 50 percent "No" shows less variability than does 90 percent "Yes" and 10 percent "No."

If we are using the formula for calculating the sample size for estimating a percentage,the formula will contain:

Instead of determining representativeness,the size of the sample affects the sample accuracy of the results.

Which of the following statements best illustrates the concept of the "level of confidence" or z value chosen in sample size formulae?

A finite multiplier is an adjustment factor that should be used when the sample size is small,relative to the population size.

You are going to use a purposive sample (a nonprobability sample)to collect data from fast-food restaurant customers.Which of the following concepts would be applicable to determining sample size?

If you were conducting a telephone survey of households using random digit dialing numbers and you determined that you needed a sample size of 1,100,which of the following would be most accurate?

Level of confidence in sample size formulae is normally set at:

By applying the finite multiplier it is possible to:

Variability is defined as the amount of dissimilarity or similarity in respondents' answers to a particular question.

If we assume the "highest" amount of variability when estimating pq,then pq are:

A finite multiplier is used when the population,relative to the sample size,is:

The only perfectly accurate sample is a census.

Using the confidence interval formula for calculating sample size,the level of confidence desired to the estimate of the population values must be determined and is represented in the formula by the z value.

When all other factors are held constant,as we increase the level of accuracy,the sample size and the cost of a marketing research survey are best characterized by which of the following?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Defining the Problem and Research Objectives

Research Design

Secondary Data Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, developing Questions, and Designing the Questionnaire

Selecting the Sample

Dealing With Fieldwork and Data Quality

Using Basic Descriptive Analysis, performing Population Estimates, and Testing Hypotheses

Implementing Basic Differences Tests

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters