Exam 4: Analyzing the Marketing Environment

Which of the following is not considered part of a company's publics? stockholders government officials who may regulate the company's industry media groups that may cover stories on the company competitors unions

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original cater to? business reseller government consumer marketing intermediary

Which of the following descriptions most accurately characterizes the baby boomers? They are aging and slowing down. They are a shrinking market for new housing and home remodeling. They are past their peak earning and spending years. They account for about 1/3 of the population and hold 50% of Canada's wealth. They were largely unaffected by the recent recession.

A country with a(n) ________ economy has rich markets for many different kinds of goods. industrial service rural subsistence multicultural

Scenario Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars.The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater.Tesla's performance specifications are truly impressive.For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds.This type of acceleration is comparable to many high-performance Ferrari combustion engine models.The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance.Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. esla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge.Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars.These efficiencies come with a cost, however.The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. Gen-Xers wanting an electric car would prefer to buy the Roadster.Discuss this statement.

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________. resellers marketing services agencies marketing intermediaries physical distribution firms geographic segments

Why is it important for marketers to understand people's views of themselves?

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets.Who is Diego's employer? a financial intermediary a physical distribution firm a marketing service agency a reseller a green marketer

Explain the controversy surrounding cause-related marketing.

Which of the following projections is likely not applicable for the Canadian workforce? a labour shortage in construction a labour shortage in nursing a labour shortage in the hotel industry a labour shortage in the acting industry a labour shortage in trucking

The primary concern for consumers with the boom in Internet marketing is ________. social networking false advertising privacy sustainability social responsibility

What are the major trends in today's natural environment? How do these trends affect companies?

Women account for the majority of the Canadian workforce.

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000. Seniors Baby Boomers Generation X Generation Y Generation Hope

The ________ environment consists of factors that affect consumer purchasing power and spending patterns. geological political technological economic natural

Cultural forecasters have noted a declining Canadian interest in ________. dominating and taming nature the fine arts work as a source of satisfaction and self-definition religious affiliation organized crime

Briefly explain the following statement: "The distribution of income has created a tiered market."

Of the following diversity segments in the Canadian population, which has considerable spending power as well as great need for tailored products and services? Adults with disabilities Hispanics African Canadians Telecommuters Asian Canadians

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

The three largest age groups in North America are the baby boomers, Generation Xers, and ________. Seniors Millennials Teens Tweens Toddlers