Exam 4: Analyzing the Marketing Environment

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide.The ING logo and name appear throughout the race course.ING most likely sponsors the event in order to appeal to which type of public? financial local government general internal

Which of the following factors is not part of the macroenvironment? natural environment cultural shifts technological trends competitors political trends

Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology? Generation X Millennials Seniors Generation Z Baby boomers

Which of the following Canadian government initiatives established stringent pollution control standards? the Environmental Protection Agency the Federal Trade Commission the Food and Drug Administration the Consumer Product Safety Commission the Environmental Protection Act

Over the last two decades, how have Canadian views changed? Employees have been increasing loyalty to their employers. There has been growing confidence in political organizations. There has been a decrease in trust towards business and institutions. There has been growing confidence in institutions. There has been growing loyalty towards business.

Which of the following is a potential downside to using patriotic themes in marketing programs? Levels of patriotism fluctuate rapidly. Patriotism has been on the decline in the past decade. Such promotions can be viewed as attempts to gain from others' triumph or tragedy. Canadians are less confident in political organizations. Few marketers currently use this technique.

Scenario Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars.The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater.Tesla's performance specifications are truly impressive.For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds.This type of acceleration is comparable to many high-performance Ferrari combustion engine models.The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance.Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne. esla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge.Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars.These efficiencies come with a cost, however.The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively. How might a political regulation program like "cash for clunkers" (an economic incentive to purchase new, more fuel-efficient cars when trading in less fuel-efficient vehicles) impact Tesla's marketing program?

Consumer organizations and environmental groups are examples of ________ publics. general local government citizen-action media

As baby boomers reach their peak earning and spending years, they represent markets for high-ticket (luxury) items.

As an employee of Bonkers Enterprises, Brianna Chan markets wild and crazy games for teens to play at parties.Brianna's customer market is a business market.

A society's core beliefs and values have a high degree of ________. persistence simplicity similarity ethnocentrism conformity

Cause-related marketing is a slowing trend as companies have abused the practice, using it more to increase sales than to support worthwhile causes.

Noora DeLange is helping her company develop a marketing program for a new product line.The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups? Gen Xers Nontraditional households "Micropolitan" populations Millennials Manufacturing workers

How might geographic shifts in population impact marketers?

The marketing environment is composed of __________. the green environment and the demographic environment strategic planning and the natural environment the microenvironment and the macroenvironment the minienvironment and the macroenvironment the tactical environment and the strategic environment

Norma Bernanke is a marketer at a pharmaceutical company that has just developed a new medication to treat asthma.Which of the following components of the political environment should Norma be least concerned with as her company begins to develop a marketing plan for the new product? the department of Justice the department of Agriculture the Hazardous Products Act the Fair Packaging and Labeling Act the Food and Drug Act

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment. social cultural political cultural-economic natural

Consumer organizations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Why should a company care about the macroenvironment?

The green movement will likely spark the least interest in which of the following? recycling programs environmentally sustainable strategies social responsibility Internet usage biodegradability