Exam 5: Understanding Consumer and Business Buyer Behavior

________ is defined as a business strategy where business buyers prefer to buy a complete solution to a problem from a single seller rather than buying and consolidating separate products and services from several suppliers.

(Multiple Choice)

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Question 21

Early mainstream adopters are opinion leaders in their communities and adopt new ideas early but carefully.

(True/False)

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Question 22

________ is the degree to which an innovation appears superior to existing products.

(Multiple Choice)

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Question 23

Subcultures are groups of people with shared value systems based on common life experiences and situations.

(True/False)

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Question 24

Which of the following sources of product information can marketers control completely?

(Multiple Choice)

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Question 25

Which of the following needs in Maslow's hierarchy is generally satisfied last?

(Multiple Choice)

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Question 26

A role consists of the activities people are expected to perform according to the people around them.

(True/False)

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Question 27

In which of the following stages of the adoption process does a consumer seek information about a new product?

(Multiple Choice)

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Question 28

Reference group influence on consumer buying behavior varies across products and brands.

(True/False)

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Question 29

Which of the following is the means by which companies post purchase requests online and invite suppliers to bid for their business?

(Multiple Choice)

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Question 30

The most effective sources of information about a product tend to be ________.

(Multiple Choice)

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Question 31

Selective distortion describes the tendency of people to interpret information in a way that will support what they already believe.

(True/False)

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Question 32

Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the specialized, toughened glass. This illustrates ________.

(Multiple Choice)

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Question 33

In vendor-managed inventory, buyers share sales information directly with key suppliers.

(True/False)

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Question 34

In reverse auctions, companies put their purchasing requests online and invite suppliers to bid for their business.

(True/False)

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Question 35

Which of the following is a commercial source of product information?

(Multiple Choice)

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Question 36

According to Sigmund Freud's theory, a person's buying decisions are ________.

(Multiple Choice)

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Question 37

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n)________.

(Multiple Choice)

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Question 38

A(n)________ reflects the general esteem given to the different roles of a person by society.

(Multiple Choice)

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Question 39

In a straight rebuy, a buyer reorders something without any modifications.

(True/False)

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Question 40

Showing 21 - 40 of 100

________ is defined as a business strategy where business buyers prefer to buy a complete solution to a problem from a single seller rather than buying and consolidating separate products and services from several suppliers.

Early mainstream adopters are opinion leaders in their communities and adopt new ideas early but carefully.

________ is the degree to which an innovation appears superior to existing products.

Subcultures are groups of people with shared value systems based on common life experiences and situations.

Which of the following sources of product information can marketers control completely?

Which of the following needs in Maslow's hierarchy is generally satisfied last?

A role consists of the activities people are expected to perform according to the people around them.

In which of the following stages of the adoption process does a consumer seek information about a new product?

Reference group influence on consumer buying behavior varies across products and brands.

Which of the following is the means by which companies post purchase requests online and invite suppliers to bid for their business?

The most effective sources of information about a product tend to be ________.

Selective distortion describes the tendency of people to interpret information in a way that will support what they already believe.

Corning produces Gorilla Glass screens that are used in the production of laptops, tablets, and smartphones. Corning promotes its product to final consumers to increase business demand for digital devices made with the specialized, toughened glass. This illustrates ________.

In vendor-managed inventory, buyers share sales information directly with key suppliers.

In reverse auctions, companies put their purchasing requests online and invite suppliers to bid for their business.

Which of the following is a commercial source of product information?

According to Sigmund Freud's theory, a person's buying decisions are ________.

A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n)________.

A(n)________ reflects the general esteem given to the different roles of a person by society.

In a straight rebuy, a buyer reorders something without any modifications.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

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