Exam 11: Competitive Dynamics

The ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution coverage, and promotional intensity.

(Multiple Choice)

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Question 41

The most constructive response to protecting market share is continuous innovation.

(True/False)

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Question 42

Aron, a company manufacturing snack food and soft drinks, replicates its product taste and packaging from Lay's, a market leader in snack food industry. Later, it sells these imitated products on the black market. This is an example of ________.

(Multiple Choice)

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Question 43

Price, distribution, and communication are the nonproduct elements that marketers modify to increase product sales.

(True/False)

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Question 44

The TelePizza chain, which operates in Europe and Latin America, has copied Domino's service model but maintains differentiation in terms of location. TelePizza is an example of a(n)________.

(Multiple Choice)

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Question 45

An alternative to being a follower in a large market is to be a leader in a small market.

(True/False)

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Question 46

When the total market expands, the ________ usually gains the most.

(Multiple Choice)

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Question 47

The growth stage of a product's life cycle is a period of rapid market acceptance and substantial profit improvement.

(True/False)

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Question 48

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________.

(Multiple Choice)

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Question 49

When food product companies advertise recipes that use their branded products in entirely different ways, they are increasing the ________ of the brand.

(Multiple Choice)

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Question 50

One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience.

(Multiple Choice)

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Question 51

One way to increase the frequency of consumption of a product by consumers is by introducing it in larger package sizes.

(True/False)

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Question 52

Describe the three strategies that are necessary for a market leader to accomplish to stay on top.

(Essay)

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Question 53

Describe a counterfeiter as a market-follower.

(Essay)

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Question 54

During economic downturn, the potential value and profitability of some target consumers may change.

(True/False)

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Question 55

When a bank takes loan requests over the phone and hand-delivers the money to the customer, it becomes a ________ specialist.

(Multiple Choice)

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Question 56

________ is a period of rapid market acceptance and substantial profit improvement.

(Multiple Choice)

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Question 57

A(n)________ is another name for identifying shifts in market segments that are causing gaps to develop, then rushing in to fill the gaps and developing them into strong segments.

(Multiple Choice)

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Question 58

The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?

(Multiple Choice)

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Question 59

An alternate way to increase sales volume is to increase the usage rates among users by having consumers use the product in new ways.

(True/False)

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Question 60

Showing 41 - 60 of 147

Exam 11: Competitive Dynamics

The ________ has the largest market share and usually shows the way to other firms in price changes, new-product introductions, distribution coverage, and promotional intensity.

The most constructive response to protecting market share is continuous innovation.

Aron, a company manufacturing snack food and soft drinks, replicates its product taste and packaging from Lay's, a market leader in snack food industry. Later, it sells these imitated products on the black market. This is an example of ________.

Price, distribution, and communication are the nonproduct elements that marketers modify to increase product sales.

The TelePizza chain, which operates in Europe and Latin America, has copied Domino's service model but maintains differentiation in terms of location. TelePizza is an example of a(n)________.

An alternative to being a follower in a large market is to be a leader in a small market.

When the total market expands, the ________ usually gains the most.

The growth stage of a product's life cycle is a period of rapid market acceptance and substantial profit improvement.

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________.

When food product companies advertise recipes that use their branded products in entirely different ways, they are increasing the ________ of the brand.

One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience.

One way to increase the frequency of consumption of a product by consumers is by introducing it in larger package sizes.

Describe the three strategies that are necessary for a market leader to accomplish to stay on top.

Describe a counterfeiter as a market-follower.

During economic downturn, the potential value and profitability of some target consumers may change.

When a bank takes loan requests over the phone and hand-delivers the money to the customer, it becomes a ________ specialist.

________ is a period of rapid market acceptance and substantial profit improvement.

A(n)________ is another name for identifying shifts in market segments that are causing gaps to develop, then rushing in to fill the gaps and developing them into strong segments.

The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?

An alternate way to increase sales volume is to increase the usage rates among users by having consumers use the product in new ways.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

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