Question 1

Market broadening and market diversification are likely tactics employed in ________ strategies.

Accepted Answer

A)  position defense 
B)  flank defense 
C)  preemptive defense 
D)  counteroffensive defense 
E)  mobile defense 
A)  position defense 
B)  flank defense 
C)  preemptive defense 
D)  counteroffensive defense 
E)  mobile defense

Question 2

How can a firm choose a specific attack?

Accepted Answer

Any aspect of the marketing program can

Question 3

After a couple of years of successful business, an experimental theatre company based in Aurora is unable to sell tickets for its theatre shows. They have been using profits from previous shows to run the business. The company is in the ________ phase of its life cycle.

Accepted Answer

A)  maturity 
B)  obsolescence 
C)  introduction 
D)  growth 
E)  decline 
A)  maturity 
B)  obsolescence 
C)  introduction 
D)  growth 
E)  decline

Question 4

In counteroffensive marketing, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it is forced to pull back to defend itself.

Accepted Answer

A) True 
 B)False

Question 5

A market leader on the look out for more usage from existing customers should focus on increasing the frequency of consumption and ________.

Accepted Answer

A)  decreasing the product price 
B)  the product line 
C)  the amount of consumption 
D)  decreasing production turnover time 
E)  diversifying into unrelated markets 
A)  decreasing the product price 
B)  the product line 
C)  the amount of consumption 
D)  decreasing production turnover time 
E)  diversifying into unrelated markets

Question 6

The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense.

Accepted Answer

A)  mobile 
B)  counteroffensive 
C)  preemptive 
D)  contraction 
E)  flank 
A)  mobile 
B)  counteroffensive 
C)  preemptive 
D)  contraction 
E)  flank

Question 7

The market nicher is a specialist. Characterize the end-user specialist role that can be assumed by the market nicher.

Accepted Answer

When the firm assumes the end-user speci

Market broadening and market diversification are likely tactics employed in ________ strategies.

How can a firm choose a specific attack?

After a couple of years of successful business, an experimental theatre company based in Aurora is unable to sell tickets for its theatre shows. They have been using profits from previous shows to run the business. The company is in the ________ phase of its life cycle.

In counteroffensive marketing, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it is forced to pull back to defend itself.

A market leader on the look out for more usage from existing customers should focus on increasing the frequency of consumption and ________.

The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense.

The market nicher is a specialist. Characterize the end-user specialist role that can be assumed by the market nicher.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

Filters

Exam 11: Competitive Dynamics

Market broadening and market diversification are likely tactics employed in ________ strategies.

How can a firm choose a specific attack?

After a couple of years of successful business, an experimental theatre company based in Aurora is unable to sell tickets for its theatre shows. They have been using profits from previous shows to run the business. The company is in the ________ phase of its life cycle.

In counteroffensive marketing, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it is forced to pull back to defend itself.

A market leader on the look out for more usage from existing customers should focus on increasing the frequency of consumption and ________.

The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense.

The market nicher is a specialist. Characterize the end-user specialist role that can be assumed by the market nicher.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

Filters