Question 1

According to Hofstede, cultures with low power distance are ________.

Accepted Answer

A)  collectivist 
B)  assertive 
C)  egalitarian 
D)  risk-averse 
E)  risk-tolerant 
A)  collectivist 
B)  assertive 
C)  egalitarian 
D)  risk-averse 
E)  risk-tolerant

Question 2

A2Z Inc. is a producer of a wide variety of consumer goods in Brazil. It has successfully captured a huge share of the domestic market and has been able to create a very strong brand. It is now considering a foray into foreign markets. Its board of directors decide to first try out some of its products in the neighboring country of Argentina. A2Z plans to eventually expand its presence in other countries, after they analyze the impact of their entry into the Argentine market. A2Z Inc. is following a ________.

Accepted Answer

A)  born global approach 
B)  waterfall approach 
C)  sprinkler approach 
D)  franchisee approach 
E)  shotgun approach 
A)  born global approach 
B)  waterfall approach 
C)  sprinkler approach 
D)  franchisee approach 
E)  shotgun approach

Question 3

In a waterfall approach to international expansion, ________.

Accepted Answer

A)  firms enter countries gradually in a sequence 
B)  firms enter those countries first where the demand for the product is greatest 
C)  countries are entered based upon the availability of government subsidies 
D)  firms enter those countries first where the supply of raw material is greatest 
E)  countries are entered based upon ease of entry 
A)  firms enter countries gradually in a sequence 
B)  firms enter those countries first where the demand for the product is greatest 
C)  countries are entered based upon the availability of government subsidies 
D)  firms enter those countries first where the supply of raw material is greatest 
E)  countries are entered based upon ease of entry

Question 4

A firm normally gets into international marketing simply by shipping out its goods.

Accepted Answer

A) True 
 B)False

Question 5

A2Z Inc. is a producer of a huge variety of consumer goods, from soaps to shower gels, and shampoos to detergents. It is a market leader in the United States and is planning to tap the immense potential in the emerging markets. Market research, however, indicates that the Brazilian culture and society are substantially different from their American counterparts. If the company wants to target the masses, which of the following options is most likely to succeed?

Accepted Answer

A)  A2Z can use a price skimming strategy to increase market share. 
B)  The company's existing strategies in the U.S. will work just as well in Brazil. 
C)  A2Z can introduce smaller "sachets" of shampoos and detergents that are priced lower. 
D)  The company can introduce large family packs of shampoos and soaps even if they are priced higher than competitors. 
E)  A2Z can use a predatory pricing strategy to capture the market. 
A)  A2Z can use a price skimming strategy to increase market share. 
B)  The company's existing strategies in the U.S. will work just as well in Brazil. 
C)  A2Z can introduce smaller "sachets" of shampoos and detergents that are priced lower. 
D)  The company can introduce large family packs of shampoos and soaps even if they are priced higher than competitors. 
E)  A2Z can use a predatory pricing strategy to capture the market.

Question 6

"No matter which nation a person belongs to, people's inherent needs and requirements are essentially the same." - Do you agree with this statement? How relevant is this statement in the context of marketing?

Accepted Answer

Student answers will vary. The statement

Question 7

If a company charges its subsidiary in a foreign country too low a transfer price, it can be accused of dumping.

Accepted Answer

A) True 
 B)False

Question 8

Many U.S. firms prefer to sell in Canada, England, and Australia-rather than in larger markets such as Germany and France-because they feel more comfortable with the languages, laws, and culture, which reflect the ________ between these countries and the United States.

Accepted Answer

A)  self-serving bias 
B)  coincident development 
C)  psychic proximity 
D)  cognitive dissonance 
E)  backward invention 
A)  self-serving bias 
B)  coincident development 
C)  psychic proximity 
D)  cognitive dissonance 
E)  backward invention

Question 9

Identify a benefit of using joint ventures to enter a foreign market.

Accepted Answer

A)  It entails minimum risk. 
B)  It provides access to an established distribution network in the host country. 
C)  It yields the highest returns. 
D)  It retains full control of its investment in the host country. 
E)  It is the best strategy for countries with psychic proximity. 
A)  It entails minimum risk. 
B)  It provides access to an established distribution network in the host country. 
C)  It yields the highest returns. 
D)  It retains full control of its investment in the host country. 
E)  It is the best strategy for countries with psychic proximity.

According to Hofstede, cultures with low power distance are ________.

In a waterfall approach to international expansion, ________.

A firm normally gets into international marketing simply by shipping out its goods.

"No matter which nation a person belongs to, people's inherent needs and requirements are essentially the same." - Do you agree with this statement? How relevant is this statement in the context of marketing?

If a company charges its subsidiary in a foreign country too low a transfer price, it can be accused of dumping.

Many U.S. firms prefer to sell in Canada, England, and Australia-rather than in larger markets such as Germany and France-because they feel more comfortable with the languages, laws, and culture, which reflect the ________ between these countries and the United States.

Identify a benefit of using joint ventures to enter a foreign market.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Managing a Holistic Marketing Organization for the Long Run

Filters

Exam 21: Tapping into Global Markets

According to Hofstede, cultures with low power distance are ________.

In a waterfall approach to international expansion, ________.

A firm normally gets into international marketing simply by shipping out its goods.

"No matter which nation a person belongs to, people's inherent needs and requirements are essentially the same." - Do you agree with this statement? How relevant is this statement in the context of marketing?

If a company charges its subsidiary in a foreign country too low a transfer price, it can be accused of dumping.

Many U.S. firms prefer to sell in Canada, England, and Australia-rather than in larger markets such as Germany and France-because they feel more comfortable with the languages, laws, and culture, which reflect the ________ between these countries and the United States.

Identify a benefit of using joint ventures to enter a foreign market.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Managing a Holistic Marketing Organization for the Long Run

Filters