Exam 11: Additional Pricing Considerations

Weekend advertisements for Bunnings encourage consumers to visit the store immediately,as some weekend specials are available.Bunnings is practicing reminder advertising.

Coupons,contests,cents-off deals and premiums are all examples of ________ ________.

When shoppers enter a large department store such as David Jones or Myer,they are often greeted by sales assistants offering complementary sprays of selected fragrances.Sometimes,the fragrance is sprayed onto a card for the customer to retain and use as a scent inside her handbag.This activity is an example of ________.

Advertisements that make explicit or implied comparisons between a brand and its close rivals are not legal in Australia or New Zealand.

All of the following are important decisions during the process of developing an advertising program EXCEPT which one?

For many years,________ have dominated the media mix used by national advertisers.

A term that has come to represent the merging of advertising and entertainment in an effort to create new avenues for reaching consumers with more engaging messages is ________.

Logos,stationery,brochures,signs,business forms,business cards,buildings,uniforms and company trucks are all examples of ________ that help a company create an identity the public immediately recognises.

The objective-and-task method of setting a promotion budget is the most logical method because it forces management to articulate its assumptions about the relationship between dollars spent and promotion results.

Although some media research companies such as Nielsen are beginning to measure levels of television ________ ________,such measures are hard to come by for most media.