Exam 11: Additional Pricing Considerations

When typical consumers approach a print advertisement,the first thing they are likely to notice is the illustration,followed by the headline and then the copy.

New communications technologies such as mobile phones and the internet give companies new media for interacting with targeted consumers,but these new technologies also give consumers more control of the advertising messages they receive.

________ is impersonal and cannot be as directly persuasive as can company salespeople.

Advertising media costs and availability ________ from country to country.

Which of the following factors should a company consider when designing its promotional mix strategies?

Advertising is used most often by not-for-profit organisations,professionals and social agencies to promote their causes to target publics.

Large companies still routinely invest large chunks of their advertising budgets in mass-media outlets such as television and magazines.

Advertising has some shortcomings.What is NOT one of them?

Any paid form of non-personal presentation and promotion of ideas,goods or services by an identified sponsor is known as ________.

Measures designed to tell the advertiser whether the advertising campaign is actually communicating the desired message to the target audience are collectively known as ________.

________ becomes more important as competition increases.The company's objective is to build selective demand.

The communication effects of advertisements and ad campaigns are more difficult to measure than the sales and profit effects.

Advertisers should regularly evaluate two types of advertising results: the ________ effects,and the ________ effects.

Because so many factors affect advertising effectiveness,some controllable and others not,measuring the results of advertising spending remains a(n)________ ________.

An amateur video showing the result of mixing Diet Coke with Mentos candies is an example of which growing trend in advertising?

Sales promotion features a wide assortment of tools.Which is NOT one of these tools?

________ tend to be plain,straightforward outlines of benefits and positioning points that the advertiser wants to stress.

The reality TV program,The Block,involves contestants renovating homes or apartments for prizes.Many scenes show contestants purchasing materials and equipment from the hardware store Mitre 10 or asking a helpful Mitre 10 staff member for tips and advice on specific projects.Prominent featuring of the Mitre 10 brand,store interior or staff uniforms is an example of ________.

To produce better communications consistency,a unified company image and greater sales impact,some companies employ a(n)________.

Sales promotion effects are often short-lived.