Exam 10: Pricing Strategies: Understanding and Capturing Customer Value

Marketers using multichannels gain sales with each new channel but also risk offending existing channels.

________ are expected to bring buyers and sellers together and are paid by the party hiring them.They do not carry inventory,get involved in financing or assume risk.

Members of the marketing channel may help a company complete transactions by performing key functions such as promotion and negotiation.

A channel consisting of one or more independent producers,wholesalers or retailers each seeking to maximise its own profits even at the expense of profits for the channel as a whole is a(n)________.

Staples Office Supply opened an online store that created competition with many of its dealers.The corporate office created a(n)________ conflict.

_________ must first define their target markets and then decide how they will position themselves in those markets.

Intermediaries usually offer a firm more than it can achieve on its own.Which of the following is most likely an advantage of working with intermediaries?

It is becoming rare for marketers to use a(n)________ marketing channel to reach their target markets.

Each layer of intermediary that performs some work in bringing the product and its ownership closer to the final buyer is a channel ________.

Every night at about 1:00 am,a shift worker stops by the 7-11 store near her house.She often buys milk or bread while she's there,even though the prices at the 7-11 are higher than at her local Woolworths supermarket.The 7-11 is an example of a ________.

In moving goods,managers try to choose a set of warehouses,or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired time and\or at the lowest total cost.

Using ________ ________ ________ systems,retailers can share real-time data on sales and current inventory levels with suppliers who take responsibility for ordering and delivering products to retailers,thereby saving time and money.

A(n)________ brings buyers and sellers together and assists in negotiations.

Equitable Products Corporation has negotiated legal agreements with each member of its channel to ensure channel coordination,and it spells out procedures for conflict management.The firm's distribution system would be best described as a(n)________.

With increased use of the internet,few producers sell through intermediaries today.

A marketing ________ is a network of interdependent organisations called intermediaries that are involved in the process of making a product or services available to users.

In a ________,two or more companies at one level join together to follow a new marketing opportunity.

Which of the following products would be most likely handled by a drop shipper?

Marketing channel members perform many key functions.Which of the following is NOT normally a channel function?

Disintermediation refers to ________.