Exam 10: Pricing Strategies: Understanding and Capturing Customer Value

The manager of the local McDonald's franchise in Bankstown had recently had her request to participate in cooperative advertising,like the other McDonald's in her district,refused by Head Office.Now she is irritated and demands fairness in treatment.This is an example of horizontal conflict.

(True/False)

4.8/5

(36)

Question 61

The producer and the final consumer are part of every type of marketing channel.

(True/False)

4.9/5

(39)

Question 62

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.

(Multiple Choice)

4.8/5

(37)

Question 63

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

(Essay)

4.7/5

(28)

Question 64

Which of the following is an example of a multichannel distribution system?

(Multiple Choice)

4.9/5

(31)

Question 65

Logistics,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

(True/False)

4.9/5

(34)

Question 66

Two or more outlets that are commonly owned and controlled,employ central buying and merchandising,and sell similar lines of merchandise are known as ________.

(Multiple Choice)

4.8/5

(35)

Question 67

Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?

(Multiple Choice)

4.8/5

(37)

Question 68

Wholesalers today are increasing the number of lines they carry,choosing to carry a wider assortment in an effort to attract a broader mix of customers.

(True/False)

4.7/5

(32)

Question 69

Producers who can afford to set up their own channels are unlikely to use intermediaries.

(True/False)

4.8/5

(34)

Question 70

Which of the following are the three major types of vertical marketing systems?

(Multiple Choice)

4.7/5

(36)

Question 71

The goal of channels in the service sector is to make the service ________.

(Multiple Choice)

4.9/5

(39)

Question 72

Channel conflict is always damaging and managers should do all they can to eradicate it altogether.

(True/False)

4.8/5

(20)

Question 73

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired and\or at the lowest .

(Essay)

4.8/5

(37)

Question 74

The Beta Corporation retains outright ownership of all members of its distribution channel.Beta's channel would be best described as a(n)________.

(Multiple Choice)

4.9/5

(37)

Question 75

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

(True/False)

4.7/5

(35)

Question 76

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

(Multiple Choice)

4.8/5

(24)

Question 77

As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

(Multiple Choice)

4.9/5

(34)

Question 78

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

(Essay)

4.9/5

(31)

Question 79

A store that carries a narrow product line with a deep assortment within that line is called a ________.

(Multiple Choice)

4.7/5

(27)

Question 80

Showing 61 - 80 of 141

The manager of the local McDonald's franchise in Bankstown had recently had her request to participate in cooperative advertising,like the other McDonald's in her district,refused by Head Office.Now she is irritated and demands fairness in treatment.This is an example of horizontal conflict.

The producer and the final consumer are part of every type of marketing channel.

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

Which of the following is an example of a multichannel distribution system?

Logistics,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

Two or more outlets that are commonly owned and controlled,employ central buying and merchandising,and sell similar lines of merchandise are known as ________.

Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?

Wholesalers today are increasing the number of lines they carry,choosing to carry a wider assortment in an effort to attract a broader mix of customers.

Producers who can afford to set up their own channels are unlikely to use intermediaries.

Which of the following are the three major types of vertical marketing systems?

The goal of channels in the service sector is to make the service ________.

Channel conflict is always damaging and managers should do all they can to eradicate it altogether.

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired and\or at the lowest .

The Beta Corporation retains outright ownership of all members of its distribution channel.Beta's channel would be best described as a(n)________.

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

A store that carries a narrow product line with a deep assortment within that line is called a ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

Exam 10: Pricing Strategies: Understanding and Capturing Customer Value

The manager of the local McDonald's franchise in Bankstown had recently had her request to participate in cooperative advertising,like the other McDonald's in her district,refused by Head Office.Now she is irritated and demands fairness in treatment.This is an example of horizontal conflict.

The producer and the final consumer are part of every type of marketing channel.

A firm located in a seaport town sells rock,gravel and sand to local markets.It has just been awarded a large contract with a company 500 miles down the coast.Management should consider switching from truck to ________ transport.

To reduce inventory management costs,many companies use a system called ________,which involves carrying only small inventories of parts or merchandise,often only enough for a few days of operation.

Which of the following is an example of a multichannel distribution system?

Logistics,more than almost any other marketing activity,affects the environment and a firm's environmental sustainability efforts.

Two or more outlets that are commonly owned and controlled,employ central buying and merchandising,and sell similar lines of merchandise are known as ________.

Which of the following lists of intermodal transportation combinations means rail and trucks,water and trucks,and water and rail?

Wholesalers today are increasing the number of lines they carry,choosing to carry a wider assortment in an effort to attract a broader mix of customers.

Producers who can afford to set up their own channels are unlikely to use intermediaries.

Which of the following are the three major types of vertical marketing systems?

The goal of channels in the service sector is to make the service ________.

Channel conflict is always damaging and managers should do all they can to eradicate it altogether.

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired ________ and\or at the lowest ________.

The Beta Corporation retains outright ownership of all members of its distribution channel.Beta's channel would be best described as a(n)________.

The total cost of logistics is minimal and can amount to just 5-10 per cent of a product's cost.

The supply chain management involves many activities and decisions related to marketing channels and logistics.Which of the following would NOT be a supply chain management decision?

As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

All activities involved in selling goods or services directly to final consumers for their personal,non-business use is known as ________.

A store that carries a narrow product line with a deep assortment within that line is called a ________.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analysing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behaviour

Business Markets and Business Buyer Behaviour

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services and Brands: Building Customer Value

Developing New Products and Managing the Product

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Filters

In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired and\or at the lowest .