Exam 10: Pricing Strategies: Understanding and Capturing Customer Value

Unlike other forms of shopping centre,________ ________ ________ are not centrally owned or managed.

The difference between distribution centres and storage warehouses is that distribution centres are designed to ________ goods rather than just store them.

Which of the following transportation modes is used for digital products?

Through the use of ________,or 'smart tag' technology,a company is able to locate exactly where a product is within the supply chain.

Developing a green supply chain is not only environmentally responsible;it can also be profitable.

When the dry cleaners and the laundromat in your home town join forces to follow a new marketing opportunity,they are forming a horizontal marketing network.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties,but through the size and power of one or a few dominant channel members?

The modern marketing supply chain might also be thought of as a value delivery network.

Retailers who typically offer some sales assistance and information as well as credit and merchandise return services to support the sale of the shopping goods they carry are known as ________.

Of the following,the store that is best described as a large,low-cost,low-margin,high-volume,self-service retailer is the ________.

Among the most frequently air-freighted products are ________.

A marketing ________ is a set of interdependent organisations involved in the process of making a product or service available to users.

Marketing logistics trade-offs occur when management seeks to find optimal results in terms of achieving shareholder value while also achieving maximal sales and cash flow for the company.

A(n)________ VMN is a vertical marketing network that combines successive stages of production and distribution under single ownership;channel leadership is established through common ownership.

A distribution channel is more than a collection of firms connected by various flows;it is a(n)________ in which people and companies interact to accomplish individual,company and channel goals.

A(n)________ marketing network is one in which two or more companies at one level join together to follow a new marketing opportunity.

________ involves all the activities involved in selling goods or services directly to final consumers for their personal,non-business use.

Some retail stores are designed to allow customers to easily locate merchandise which they pay for at centrally-located checkouts before loading the goods into their own cars.This approach to retailing is best described as ________.

Many large and resourceful marketing companies,such as Coles,Woolworths,Metcash and Unilever are investing heavily to make the full use of RFID technology a reality.

Wholesalers who have a limited line of fast-moving goods,sell to small retailers for cash and normally do not deliver are known as ________.