Exam 5: Managing the Business

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What is the difference between a goal and a strategy?

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A goal is an objective that a business hopes and plans to achieve. A strategy is a broad set of organizational plans for implementing the decisions made for achieving organizational goals. A strategy entails the goals that a company sets out to achieve. Therefore, the strategy constitutes the way that the goals can be realized.

Identify and discuss five recommendations for companies that wish to grow.

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First, draft a senior team. A key role of top managers is mentoring and developing those who work for them. Second, cross train managers. Very often, top managers see their role as arbitrating complaints and disputes among middle managers. Not only does this encourage cross-functional decision-making, but it also reduces the work load of senior managers. Next, increase flexibility. One of the key responsibilities of middle managers is to coach and guide those who report to them. Fourth, help managers learn to communicate. Middle managers also need to learn to effectively communicate with their peers. When difficult issues arise, using face-to-face or phone discussions over e-mails can quickly escalate. Fifth, invest early in employees. This is especially important to companies during the growth phase, where there is an expectation that the management team will grow in the near future.

When conducting a SWOT analysis of an organization, which question can help management brainstorm for the strengths section of the analysis?

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D

Which description defines the planning function of the management process?

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How does a new employee learn acceptable behaviors within the organization?

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Which type of business constituent has titles such as President and CEO?

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The marketing manager wants to increase regional sales by 2 percent each quarter over the next year. This is an example of what kind of goal?

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Which of the following managers depend most on conceptual skills?

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Which of the following would be classified as opportunities for an organization?

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When conducting a SWOT analysis of an organization, which question can help management brainstorm for the opportunities section of the analysis?

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SWOT analysis is usually conducted before strategic goals have been established.

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What skills can a manager utilize to work well with people and make them feel excited about their work?

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Which level of management sets general policies, formulates strategies, approves all significant decisions, and represents the company in dealings with other firms and with government bodies?

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Goal setting helps managers assess performance.

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Which of the following refers to a person's ability to think in the abstract, to diagnose and analyze different situations, and to see beyond the present situation?

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What are the basic steps in decision making?

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How can organizations best deal with emergencies requiring immediate response?

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What type of analysis focuses on external factors?

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CFO and controller are titles associated with what type of manager?

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Which of the following is TRUE about corporate culture?

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