Question 1

What type of intermediary buys the product from the manufacturer then resells it to other businesses?

Accepted Answer

A)  Drop shippers 
B)  Merchant wholesalers 
C)  Agents 
D)  E-intermediaries 
E)  Brokers 
A)  Drop shippers 
B)  Merchant wholesalers 
C)  Agents 
D)  E-intermediaries 
E)  Brokers B

Question 2

The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?

Accepted Answer

A)  Promotion 
B)  Communication mix 
C)  Positioning 
D)  Pull strategy 
E)  Push strategy 
A)  Promotion 
B)  Communication mix 
C)  Positioning 
D)  Pull strategy 
E)  Push strategy C

Question 3

Promotion refers to the process of establishing an easily identifiable product image in the minds of consumers.

Accepted Answer

A) True 
 B)False  False

Question 4

If a firm is more interested in promoting a product and less interested in making a sale, what type of selling should be used?

Accepted Answer

A)  Industrial selling 
B)  Missionary selling 
C)  Creative selling 
D)  Personal selling 
E)  Retail selling 
A)  Industrial selling 
B)  Missionary selling 
C)  Creative selling 
D)  Personal selling 
E)  Retail selling

Question 5

Which of the following takes place when a manufacturer grants the right to sell a product to a very limited number of retailers or wholesalers?

Accepted Answer

A)  Intensive distribution 
B)  Direct channel distribution 
C)  Sales agent distribution 
D)  Exclusive distribution 
E)  Selective distribution 
A)  Intensive distribution 
B)  Direct channel distribution 
C)  Sales agent distribution 
D)  Exclusive distribution 
E)  Selective distribution

Question 6

Which of the following is an advantage to nondirect distribution?

Accepted Answer

A)  They reduce the cost of items buy making bulk purchases. 
B)  They do not charge commissions or markups. 
C)  They provide added value to the producers buy preordering services. 
D)  They work with related product lines of very few producers. 
E)  They provide added value by saving buyers time. 
A)  They reduce the cost of items buy making bulk purchases. 
B)  They do not charge commissions or markups. 
C)  They provide added value to the producers buy preordering services. 
D)  They work with related product lines of very few producers. 
E)  They provide added value by saving buyers time.

Question 7

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Accepted Answer

A) True 
 B)False

Question 8

Once an online catalog is in place, there are high costs in maintaining and accessing it.

Accepted Answer

A) True 
 B)False

Question 9

Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?

Accepted Answer

A)  Channel conflict 
B)  Market coverage 
C)  Online retailing 
D)  Retail coverage 
E)  Channel leadership 
A)  Channel conflict 
B)  Market coverage 
C)  Online retailing 
D)  Retail coverage 
E)  Channel leadership

Question 10

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Accepted Answer

A)  Private warehouse 
B)  Public warehouse 
C)  Food storage facility 
D)  Department store stockroom 
E)  Specialty store stockroom 
A)  Private warehouse 
B)  Public warehouse 
C)  Food storage facility 
D)  Department store stockroom 
E)  Specialty store stockroom

Question 11

A company that sells eco-friendly products should use direct mail with caution because many consumers view catalogs and other direct mail as environmentally irresponsible.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following acts as an intermediary by selling products to other businesses, who then sells them to the final consumer?

Accepted Answer

A)  Brokers 
B)  Agents 
C)  Wholesalers 
D)  Intermediaries 
E)  Retailers 
A)  Brokers 
B)  Agents 
C)  Wholesalers 
D)  Intermediaries 
E)  Retailers

Question 13

What is a push strategy of promotion?

Accepted Answer

A company using a push strategy markets

Question 14

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Accepted Answer

A)  Packing necessary for the product 
B)  Fuel efficiency of the carrier 
C)  Regularity of use of a given carrier 
D)  Discount agreements with the carriers 
E)  Delivery speed 
A)  Packing necessary for the product 
B)  Fuel efficiency of the carrier 
C)  Regularity of use of a given carrier 
D)  Discount agreements with the carriers 
E)  Delivery speed

Question 15

Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?

Accepted Answer

A)  Producers 
B)  Consumers 
C)  Retailers 
D)  Industrial users 
E)  Other intermediaries 
A)  Producers 
B)  Consumers 
C)  Retailers 
D)  Industrial users 
E)  Other intermediaries

Question 16

Most business products are distributed through direct channels.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following are examples of premiums?

Accepted Answer

A)  Contests that reward winners with free samples of the product 
B)  Free items given out at trade shows 
C)  Coupons for reduced prices on certain products 
D)  Reduced-price items available upon purchase of a product 
E)  Reduced-price items available during a sales promotion 
A)  Contests that reward winners with free samples of the product 
B)  Free items given out at trade shows 
C)  Coupons for reduced prices on certain products 
D)  Reduced-price items available upon purchase of a product 
E)  Reduced-price items available during a sales promotion

Question 18

Effective, knowledgeable sales personnel can often be found in the sales force of specialty stores.

Accepted Answer

A) True 
 B)False

Question 19

What type of warehouse is owned by a single retailer that deals in mass quantities?

Accepted Answer

A)  Public warehouse 
B)  Relay warehouse 
C)  Retail stockroom 
D)  Private warehouse 
E)  Storage warehouse 
A)  Public warehouse 
B)  Relay warehouse 
C)  Retail stockroom 
D)  Private warehouse 
E)  Storage warehouse

Question 20

In addition to being one of the fastest modes of transportation for physical goods, what is the advantage of using air-freight?

Accepted Answer

A)  It allows for the movement of large, bulky items. 
B)  The routes are fixed and routine. 
C)  There are lower inventory costs because items do not need storage. 
D)  It offers economical and reliable delivery for items such as liquids and gases. 
E)  It offers flexibility for any-distance distribution, is fast, and dependable. 
A)  It allows for the movement of large, bulky items. 
B)  The routes are fixed and routine. 
C)  There are lower inventory costs because items do not need storage. 
D)  It offers economical and reliable delivery for items such as liquids and gases. 
E)  It offers flexibility for any-distance distribution, is fast, and dependable.

What type of intermediary buys the product from the manufacturer then resells it to other businesses?

The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?

Promotion refers to the process of establishing an easily identifiable product image in the minds of consumers.

If a firm is more interested in promoting a product and less interested in making a sale, what type of selling should be used?

Which of the following takes place when a manufacturer grants the right to sell a product to a very limited number of retailers or wholesalers?

Which of the following is an advantage to nondirect distribution?

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Once an online catalog is in place, there are high costs in maintaining and accessing it.

Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

A company that sells eco-friendly products should use direct mail with caution because many consumers view catalogs and other direct mail as environmentally irresponsible.

Which of the following acts as an intermediary by selling products to other businesses, who then sells them to the final consumer?

What is a push strategy of promotion?

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?

Most business products are distributed through direct channels.

Which of the following are examples of premiums?

Effective, knowledgeable sales personnel can often be found in the sales force of specialty stores.

What type of warehouse is owned by a single retailer that deals in mass quantities?

In addition to being one of the fastest modes of transportation for physical goods, what is the advantage of using air-freight?

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

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Exam 13: Distributing and Promoting Products

What type of intermediary buys the product from the manufacturer then resells it to other businesses?

The process of developing and establishing an easily identifiable product image and the nature of the product in the minds of consumers is done through what process?

Promotion refers to the process of establishing an easily identifiable product image in the minds of consumers.

If a firm is more interested in promoting a product and less interested in making a sale, what type of selling should be used?

Which of the following takes place when a manufacturer grants the right to sell a product to a very limited number of retailers or wholesalers?

Which of the following is an advantage to nondirect distribution?

A marketer seeking to reach a highly targeted audience would probably get better results from Internet advertising than from newspaper advertising.

Once an online catalog is in place, there are high costs in maintaining and accessing it.

Choosing a distribution network is a strategic decision in that the decision determines the amount and cost of what?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

A company that sells eco-friendly products should use direct mail with caution because many consumers view catalogs and other direct mail as environmentally irresponsible.

Which of the following acts as an intermediary by selling products to other businesses, who then sells them to the final consumer?

What is a push strategy of promotion?

Which of the following is MOST directly related to differences in transportation cost from mode to mode?

Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?

Most business products are distributed through direct channels.

Which of the following are examples of premiums?

Effective, knowledgeable sales personnel can often be found in the sales force of specialty stores.

What type of warehouse is owned by a single retailer that deals in mass quantities?

In addition to being one of the fastest modes of transportation for physical goods, what is the advantage of using air-freight?

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Developing and Pricing Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters