Exam 11: Marketing Processes and Consumer Behavior

What process is used by marketers to communicate the nature of a product to a target segment?

Marketing concepts can be extended to the promotion of ideas.

Companies who use ad campaigns to raise public awareness of important issues such as texting while driving are working with what type of environment?

What is the study of the decision process by which customers come to purchase and consume products?

A description such as single, age 20-34, earning $30,000 a year is an example of a psychographic variable.

A feature or image that makes a product different from existing products is called product differentiation.

Companies with an existing distribution network are at a disadvantage in the global context.

The B2B market includes industrial, reseller, and government/institutional markets.

Primary data is data already available from previous research.

Why does a marketing strategy utilize the marketing mix, which includes product, price, place, and promotion?

What do organizations use to build better, stronger information connections with clients?

Explain the elements that comprise the marketing environment.

The goals of the marketing plan are the foundations for the marketing objectives.

Product differentiation is selecting the best price at which to sell a product.

Which consumer influence includes perceptions, ability to learn, and attitudes?

What are B2B buyer-seller situations often based on?

Which of the following is the combination of traits used to identify consumers and act as a common segmentation tool?

The institutional market is made up of businesses that buy goods to be converted into other products or that are used up during production.

Geographic variables describe populations by identifying traits, such as age, income, gender, ethnic background, marital status, race, religion, and social class.

Consumers with less brand loyalty are usually satisfied with a products performance over time.