Question 1

When a domestic marketer competes against foreign firms to sell products of a similar nature, what type of sales competition is created?

Accepted Answer

A)  Brand 
B)  Substitute 
C)  International 
D)  Competitive 
E)  Social 
A)  Brand 
B)  Substitute 
C)  International 
D)  Competitive 
E)  Social

Question 2

When selling industrial goods and services, using representatives who are trained to understand the needs of each customer is a key component of

Accepted Answer

A)  advertising. 
B)  personal selling. 
C)  sales promotions. 
D)  publicity. 
E)  interactive marketing. 
A)  advertising. 
B)  personal selling. 
C)  sales promotions. 
D)  publicity. 
E)  interactive marketing.

Question 3

Who are the firms who provide goods and services that are used by the purchasing public?

Accepted Answer

A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets 
A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets

Question 4

What is the term for the process of creating, communicating, and delivering value to customers while managing customer relationships in ways that benefit the organization and its stakeholders?

Accepted Answer

A)  Financial planning 
B)  Controlling 
C)  Operations management 
D)  Marketing 
E)  Demographic profiling 
A)  Financial planning 
B)  Controlling 
C)  Operations management 
D)  Marketing 
E)  Demographic profiling

Question 5

When is conducting market research generally most effective?

Accepted Answer

A)  When entering international markets 
B)  When sales begin to drop 
C)  When competitors release newer, competitive products. 
D)  When developing new products or altering existing products 
E)  When a new product is ready to be released 
A)  When entering international markets 
B)  When sales begin to drop 
C)  When competitors release newer, competitive products. 
D)  When developing new products or altering existing products 
E)  When a new product is ready to be released

Question 6

Which of the following is an advantage of using viral marketing and social networking?

Accepted Answer

A)  Marketers can reach a wider audience at a lower cost. 
B)  Consumers can post opinions and feedback about products. 
C)  New markets are easier to identify. 
D)  Companies have more control over what the public experiences. 
E)  Companies can respond to and eliminate negative reviews. 
A)  Marketers can reach a wider audience at a lower cost. 
B)  Consumers can post opinions and feedback about products. 
C)  New markets are easier to identify. 
D)  Companies have more control over what the public experiences. 
E)  Companies can respond to and eliminate negative reviews.

Question 7

Describe psychological, personal, social, and cultural influences on consumer behavior.

Accepted Answer

Marketers try to explain consumer choice

Question 8

What part of the marketing mix includes communicating information about products and is the most visible component of the marketing mix?

Accepted Answer

A)  Product 
B)  Promotion 
C)  Price 
D)  Place 
E)  Psychographics 
A)  Product 
B)  Promotion 
C)  Price 
D)  Place 
E)  Psychographics

Question 9

What type of marketing is used to build long-term relationships with customers?

Accepted Answer

A)  Industrial marketing 
B)  Relationship marketing 
C)  Social marketing 
D)  Economic marketing 
E)  Consumer marketing 
A)  Industrial marketing 
B)  Relationship marketing 
C)  Social marketing 
D)  Economic marketing 
E)  Consumer marketing

Question 10

Target marketing requires dividing a market into categories of customer types or segments.

Accepted Answer

A) True 
 B)False

Question 11

Discuss the issues of international promotion.

Accepted Answer

Occasionally, an ad campaign may be appr

Question 12

Economic conditions greatly influence marketing plans for product offerings.

Accepted Answer

A) True 
 B)False

Question 13

When gathering opinions about consumer decisions, what type of research tool would be most beneficial if the issue is not overly complex?

Accepted Answer

A)  Observation 
B)  Primary research 
C)  Surveys 
D)  Focus groups 
E)  Experimentation 
A)  Observation 
B)  Primary research 
C)  Surveys 
D)  Focus groups 
E)  Experimentation

Question 14

What are products with intangible features such as professional advice?

Accepted Answer

A)  Personal goods 
B)  Services 
C)  Industrial goods 
D)  Psychographics 
E)  Reseller goods 
A)  Personal goods 
B)  Services 
C)  Industrial goods 
D)  Psychographics 
E)  Reseller goods

Question 15

Before products reach consumers, what market, consisting of wholesalers and retailers, do products pass through?

Accepted Answer

A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets 
A)  Services markets 
B)  Industrial markets 
C)  Reseller markets 
D)  Government markets 
E)  Institutional markets

Question 16

When attempting to market a domestic product in an international market, what typically has to happen?

Accepted Answer

A)  The product must be priced higher because of currency exchange rates. 
B)  The product must have major redesign work done. 
C)  The home country distribution system must be retrained for the international market. 
D)  The product must have an existing close competitor in the intended market. 
E)  The advertising campaign must be consistent with those used in the home country. 
A)  The product must be priced higher because of currency exchange rates. 
B)  The product must have major redesign work done. 
C)  The home country distribution system must be retrained for the international market. 
D)  The product must have an existing close competitor in the intended market. 
E)  The advertising campaign must be consistent with those used in the home country.

Question 17

Explain each step in the consumer buying process.

Accepted Answer

The consumer buying process begins with

Question 18

What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?

Accepted Answer

A)  Time 
B)  Possession 
C)  Form utility 
D)  Value 
E)  Place 
A)  Time 
B)  Possession 
C)  Form utility 
D)  Value 
E)  Place

Question 19

For marketers, what type of variables are lifestyles, opinions, interests, and attitudes?

Accepted Answer

A)  Geographic variables 
B)  Demographic variables 
C)  Psychographic variables 
D)  Product use variables 
E)  Labor market variables 
A)  Geographic variables 
B)  Demographic variables 
C)  Psychographic variables 
D)  Product use variables 
E)  Labor market variables

Question 20

Explain how marketers identify different market segments.

Accepted Answer

In identifying market segments, research

When a domestic marketer competes against foreign firms to sell products of a similar nature, what type of sales competition is created?

When selling industrial goods and services, using representatives who are trained to understand the needs of each customer is a key component of

Who are the firms who provide goods and services that are used by the purchasing public?

What is the term for the process of creating, communicating, and delivering value to customers while managing customer relationships in ways that benefit the organization and its stakeholders?

When is conducting market research generally most effective?

Which of the following is an advantage of using viral marketing and social networking?

Describe psychological, personal, social, and cultural influences on consumer behavior.

What part of the marketing mix includes communicating information about products and is the most visible component of the marketing mix?

What type of marketing is used to build long-term relationships with customers?

Target marketing requires dividing a market into categories of customer types or segments.

Discuss the issues of international promotion.

Economic conditions greatly influence marketing plans for product offerings.

When gathering opinions about consumer decisions, what type of research tool would be most beneficial if the issue is not overly complex?

What are products with intangible features such as professional advice?

Before products reach consumers, what market, consisting of wholesalers and retailers, do products pass through?

When attempting to market a domestic product in an international market, what typically has to happen?

Explain each step in the consumer buying process.

What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?

For marketers, what type of variables are lifestyles, opinions, interests, and attitudes?

Explain how marketers identify different market segments.

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

When a domestic marketer competes against foreign firms to sell products of a similar nature, what type of sales competition is created?

When selling industrial goods and services, using representatives who are trained to understand the needs of each customer is a key component of

Who are the firms who provide goods and services that are used by the purchasing public?

What is the term for the process of creating, communicating, and delivering value to customers while managing customer relationships in ways that benefit the organization and its stakeholders?

When is conducting market research generally most effective?

Which of the following is an advantage of using viral marketing and social networking?

Describe psychological, personal, social, and cultural influences on consumer behavior.

What part of the marketing mix includes communicating information about products and is the most visible component of the marketing mix?

What type of marketing is used to build long-term relationships with customers?

Target marketing requires dividing a market into categories of customer types or segments.

Discuss the issues of international promotion.

Economic conditions greatly influence marketing plans for product offerings.

When gathering opinions about consumer decisions, what type of research tool would be most beneficial if the issue is not overly complex?

What are products with intangible features such as professional advice?

Before products reach consumers, what market, consisting of wholesalers and retailers, do products pass through?

When attempting to market a domestic product in an international market, what typically has to happen?

Explain each step in the consumer buying process.

What type of utility is practiced by those companies who allow marketers to have a voice in product design and identifying features customers want?

For marketers, what type of variables are lifestyles, opinions, interests, and attitudes?

Explain how marketers identify different market segments.

The U.S. Business Environment

Understanding Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

Understanding the Global Context of Business

Managing the Business

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Developing and Pricing Products

Distributing and Promoting Products

Information Technology (IT)for Business

The Role of Accountants and Accounting Information

Understanding Money and the Role of Banking

Managing Business Finances

Filters