Question 1

E-commerce had added complexity to distribution channels primarily because of shipping costs and transportation.

Accepted Answer

A) True 
 B)False  True

Question 2

In terms of market coverage, ___________ distribution should be used for products with high value, exclusive branding:

Accepted Answer

A)  Intensive 
B)  Selective 
C)  Indirect 
D)  Direct 
E)  None of the above 
A)  Intensive 
B)  Selective 
C)  Indirect 
D)  Direct 
E)  None of the above B

Question 3

Describe the implications on a firm and its customers if the marketing function is NOT well integrated into a firm's supply chain management strategies and processes.

Accepted Answer

If the marketing function is not well integrated into a firm's supply chain management strategies and processes, it can have significant implications for both the firm and its customers.

For the firm, this lack of integration can lead to inefficiencies in the supply chain, resulting in higher costs, longer lead times, and lower overall customer satisfaction. Without a cohesive strategy that aligns marketing efforts with supply chain management, the firm may struggle to accurately forecast demand, leading to overstocked or understocked inventory. This can result in lost sales, excess carrying costs, and potential write-offs for obsolete inventory.

Additionally, without integration, the firm may miss out on opportunities to leverage marketing insights to optimize its supply chain operations. For example, marketing data and customer feedback can provide valuable insights into demand patterns, which can be used to improve inventory management and production planning. Without this integration, the firm may miss out on opportunities to better align supply and demand, leading to missed sales and dissatisfied customers.

For customers, the implications of a lack of integration between marketing and supply chain management can be equally significant. Without a well-integrated approach, customers may experience longer lead times, inconsistent product availability, and a lack of responsiveness to their needs. This can result in a poor customer experience, leading to decreased loyalty and potential loss of business to competitors who are better able to meet customer demand.

In summary, the lack of integration between the marketing function and supply chain management can lead to inefficiencies, higher costs, and a poor customer experience for both the firm and its customers. It is essential for firms to recognize the importance of aligning these functions and processes to ensure a seamless and efficient supply chain that meets customer demand and drives business success.

Question 4

The most important factor that contributed to empowering customers was:

Accepted Answer

A)  Customer relationship management 
B)  Internet 
C)  Globalization 
D)  Standardization 
E)  a and b 
A)  Customer relationship management 
B)  Internet 
C)  Globalization 
D)  Standardization 
E)  a and b

Question 5

The advantage of CRM is that it facilitates customer standardization.

Accepted Answer

A) True 
 B)False

Question 6

____________ looks at an entire market as having the same characteristics:

Accepted Answer

A)  Value marketing 
B)  Segment marketing 
C)  Service marketing 
D)  One-on-one marketing 
E)  Mass marketing 
A)  Value marketing 
B)  Segment marketing 
C)  Service marketing 
D)  One-on-one marketing 
E)  Mass marketing

Question 7

All customers would prefer a customized marketing strategy if possible.

Accepted Answer

A) True 
 B)False

Question 8

Customers are only driven by basic product and service needs.

Accepted Answer

A) True 
 B)False

Question 9

The channel structure that delivers a product immediately to the end customer is knows as:

Accepted Answer

A)  Indirect channel 
B)  Retailer channel 
C)  Direct channel 
D)  Marketing channel 
E)  Logistics channel 
A)  Indirect channel 
B)  Retailer channel 
C)  Direct channel 
D)  Marketing channel 
E)  Logistics channel

Question 10

Target marketing is not the most cost-efficient but it fits a segmentation strategy.

Accepted Answer

A) True 
 B)False

Question 11

The most important factor in driving relational marketing strategies was the outsourcing trend.

Accepted Answer

A) True 
 B)False

Question 12

Distinguishing one market/customer from another is known as:

Accepted Answer

A)  Distribution channels 
B)  Supplier relationship management 
C)  Market segmentation 
D)  Bullwhip effect 
E)  Customer relationship management 
A)  Distribution channels 
B)  Supplier relationship management 
C)  Market segmentation 
D)  Bullwhip effect 
E)  Customer relationship management

Question 13

The category in the marketing mix that relates most to quality and packaging is:

Accepted Answer

A)  Product 
B)  Place 
C)  Price 
D)  Promotion 
E)  None of the above 
A)  Product 
B)  Place 
C)  Price 
D)  Promotion 
E)  None of the above

Question 14

Transactional marketing strategies fit with a "one size fits all" product strategy.

Accepted Answer

A) True 
 B)False

Question 15

Effective IT systems enable which customer service dimension.

Accepted Answer

A)  Time 
B)  Dependability 
C)  Transactions 
D)  Communication 
E)  Quality 
A)  Time 
B)  Dependability 
C)  Transactions 
D)  Communication 
E)  Quality

Question 16

Relational marketing recognizes the importance of individual customer needs and wants .

Accepted Answer

A) True 
 B)False

Question 17

From a total SCM perspective, a __________ can be at any step of the supply chain.

Accepted Answer

A)  Supplier 
B)  Retailer 
C)  Channel partner 
D)  Wholesaler 
E)  Customer 
A)  Supplier 
B)  Retailer 
C)  Channel partner 
D)  Wholesaler 
E)  Customer

Question 18

In the evolution of marketing, the marketing concept focuses on:

Accepted Answer

A)  Standardization 
B)  Selling 
C)  Relationships with customers 
D)  Costs 
E)  None of the above 
A)  Standardization 
B)  Selling 
C)  Relationships with customers 
D)  Costs 
E)  None of the above

Question 19

Standardized customer marketing strategies should never be utilized such strategies are not effective.

Accepted Answer

A) True 
 B)False

Question 20

Procter and Gamble selling Tide to customers at Walmart is known as which channel:

Accepted Answer

A)  Indirect channel 
B)  Retailer channel 
C)  Direct channel 
D)  Marketing channel 
E)  Logistics channel 
A)  Indirect channel 
B)  Retailer channel 
C)  Direct channel 
D)  Marketing channel 
E)  Logistics channel

E-commerce had added complexity to distribution channels primarily because of shipping costs and transportation.

In terms of market coverage, ___________ distribution should be used for products with high value, exclusive branding:

Describe the implications on a firm and its customers if the marketing function is NOT well integrated into a firm's supply chain management strategies and processes.

The most important factor that contributed to empowering customers was:

The advantage of CRM is that it facilitates customer standardization.

____________ looks at an entire market as having the same characteristics:

All customers would prefer a customized marketing strategy if possible.

Customers are only driven by basic product and service needs.

The channel structure that delivers a product immediately to the end customer is knows as:

Target marketing is not the most cost-efficient but it fits a segmentation strategy.

The most important factor in driving relational marketing strategies was the outsourcing trend.

Distinguishing one market/customer from another is known as:

The category in the marketing mix that relates most to quality and packaging is:

Transactional marketing strategies fit with a "one size fits all" product strategy.

Effective IT systems enable which customer service dimension.

Relational marketing recognizes the importance of individual customer needs and wants .

From a total SCM perspective, a __________ can be at any step of the supply chain.

In the evolution of marketing, the marketing concept focuses on:

Standardized customer marketing strategies should never be utilized such strategies are not effective.

Procter and Gamble selling Tide to customers at Walmart is known as which channel:

Introduction to Supply Chain Management

Supply Chain Strategy

Network and System Design

Operations Management

Sourcing

Logistics

Forecasting Demand Planning

Inventory Management

Lean Systems and Six-Sigma Quality

Supply Chain Relationship Management

Global Supply Chain Management

Sustainable Supply Chain Management

Filters

Exam 4: Marketing

E-commerce had added complexity to distribution channels primarily because of shipping costs and transportation.

In terms of market coverage, ___________ distribution should be used for products with high value, exclusive branding:

Describe the implications on a firm and its customers if the marketing function is NOT well integrated into a firm's supply chain management strategies and processes.

The most important factor that contributed to empowering customers was:

The advantage of CRM is that it facilitates customer standardization.

____________ looks at an entire market as having the same characteristics:

All customers would prefer a customized marketing strategy if possible.

Customers are only driven by basic product and service needs.

The channel structure that delivers a product immediately to the end customer is knows as:

Target marketing is not the most cost-efficient but it fits a segmentation strategy.

The most important factor in driving relational marketing strategies was the outsourcing trend.

Distinguishing one market/customer from another is known as:

The category in the marketing mix that relates most to quality and packaging is:

Transactional marketing strategies fit with a "one size fits all" product strategy.

Effective IT systems enable which customer service dimension.

Relational marketing recognizes the importance of individual customer needs and wants .

From a total SCM perspective, a __________ can be at any step of the supply chain.

In the evolution of marketing, the marketing concept focuses on:

Standardized customer marketing strategies should never be utilized such strategies are not effective.

Procter and Gamble selling Tide to customers at Walmart is known as which channel:

Introduction to Supply Chain Management

Supply Chain Strategy

Network and System Design

Operations Management

Sourcing

Logistics

Forecasting Demand Planning

Inventory Management

Lean Systems and Six-Sigma Quality

Supply Chain Relationship Management

Global Supply Chain Management

Sustainable Supply Chain Management

Filters