Exam 1: Consumer Behavior: Information-Driven Consumer Behavior

The example in the text notes San Francisco City Attorney sued ________ because the company chose to market caffeinated energy drinks to children despite alleged health risks.

Marketing myopia causes companies to focus on crucial changes in the marketplace as they look through the window rather than into the mirror.

Successful positioning focuses on communicating the ________.

Customization is more practical and effective for marketers who are selling low involvement products.

The three drivers of successful relationships between marketers and customers are customer value, high levels of customer satisfaction, and customer retention.

Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers.

Cross-screen marketing consists of tracking and targeting users across their computers, mobile phones and tablets.

Social media transformed ________ by giving companies a way to easily collect input and customers' preferences.

Which of the following is consistent with the societal marketing concept?

When advertising to teens, Matt's Mobile Services focuses its messaging on how its expansive network enables subscribers to stay connected with friends at all times, so subscribers are always accessible and "in the loop" on the latest social news. This is an example of ________.

Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.

In the consumer decision-making process, the ________ stage focuses on how consumers make decisions.

Which of the following describes Amazon's customers with high bonds and modest purchase levels?

Ryan runs a store that caters to athletes. He portrays his store as a one-stop-shop for all your running needs, so he has developed a distinct image for his store. This is an example of ________.

The production orientation makes sense in developing countries where the main objective is to make products available to the maximum number of consumers at the lowest prices.

$\text{CAR MINI CASE}$ : In the early 1900s, Henry Ford made a fortune manufacturing Model T cars and selling them cheaply, making the automobile affordable for a much larger proportion of the population than had previously been the case. He accomplished this by producing only one model of car and doing so cheaply and at high volumes through the utilization of assembly line manufacture. In 1923, General Motors decided to increase its market share in the automobile industry by offering, instead of just one model, as Ford did, a variety of affordable mass-produced models to meet the various differing needs of different types of consumers. -In the CAR MINI CASE, Ford's business strategy focused on ________.

Purchase behavior and post purchase evaluation are elements of the input stage of the consumer decision-making model.

Which of the following is considered an example of consumer behavior?

In the consumer decision-making process, the ________ stage influences the consumer's recognition of a product need.

Which of the following determinants of customer satisfaction with online websites and merchants while shopping online is characterized by an attractive site design; enjoyable shopping at the site; and an inviting, comfortable site?