Exam 1: Consumer Behavior: Information-Driven Consumer Behavior

Identify the three components of the decision-making process. In your response, please provide an example of what someone who was in the market for a new television might do at that stage in the process.

________ is a process that links the consumer, customer and public to the marketer through information in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances.

Me-too products lack a unique image or benefit.

A ________ is characterized by the gearing up of manufacturing skills in order to expand production.

Gloria always uses Tide laundry detergent and stocks up whenever she sees a sale. As a result, she rarely pays full price for detergent. On the customer profitability pyramid, Gloria is most likely to fall into the ________ tier.

The process and tools used to study consumer behavior are characterized by the term ________.

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers are ________.

Tracy licensed a new software product that enables her to figure out when the same person is accessing her company's website via a mobile phone, tablet, and/or computer so she can keep track of their behavior and target them accordingly. This is an example of ________.

Which of the following customer retention measurement methods is described: the percentage of customers at the beginning of the year that are still customers by the end of the year?

Online companies create a ________: consumers gain information that turns them into sophisticated customers, opportunities to customize products easily, and entertainment content; marketers gain information about consumers that allows them to be more efficient and precise when marketing their products.

Customer profitability-focused marketing ________.

Which of the four disciplines that helps shape our understanding of consumer behavior compares human societies' culture and development?

Of the four Ps of the marketing mix, promotion includes ________.

When Samsung incorporated twitter comments about the iPhone into its advertising pitch, it was taking advantage of which facet of the interactive exchange?

Disney gets its cast members to go out of their way to make people happy by valuing its employees like internal customers, which is also known as ________.

Packaging and warranties are elements of which of the four Ps?

Which is NOT one of the benefits of highly satisfied customers?

Customer satisfaction is a function of customer expectations.

$\text{RYAN'S RUNNERS MINI CASE}$ : Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners. He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running. Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner. -In the RYAN'S RUNNERS MINI CASE, Ryan decides to focus his attention on that segment of the market that is interested in running. This selection of a specific market segment is known as ________.

When Amazon buyers find books instantly, read sample pages and reviews posted by other readers, and begin reading purchased books within minutes after placing their orders, Amazon collects information about what books they looked at, the sample pages and reviews they clicked on, and the time spent on each activity. This is an example of a value exchange.