Question 1

Brainstorming is only effective when used by a group of people.

Accepted Answer

A) True 
 B)False  False

Question 2

Telephone calls,teleconferencing,voicemail messages,and audio recordings such as compact discs and podcasts are ________.

Accepted Answer

A)  electronic versions of written media 
B)  multimedia 
C)  visual media 
D)  versions of oral media 
A)  electronic versions of written media 
B)  multimedia 
C)  visual media 
D)  versions of oral media D

Question 3

Which of the following forms of communication is the richest?

Accepted Answer

A)  A phone call 
B)  An email 
C)  A face-to-face conversation 
D)  A letter 
A)  A phone call 
B)  An email 
C)  A face-to-face conversation 
D)  A letter C

Question 4

The cosmetics company Blush has a new competitor,FreshLook.To help retain its market share,Blush releases an ad campaign focusing on the unique features of its products in order to convince consumers to stay loyal to the brand.Which of the following is the general purpose of Blush's ad campaign?

Accepted Answer

A)  To persuade 
B)  To identify 
C)  To collaborate 
D)  To negotiate 
A)  To persuade 
B)  To identify 
C)  To collaborate 
D)  To negotiate

Question 5

Storytelling is an effective way to organize messages in a surprising number of business communication scenarios,from recruiting and training employees to enticing investors and customers.

Accepted Answer

A) True 
 B)False

Question 6

The mind mapping technique asks who,what,when,where,why,and how questions to distill major thoughts from unorganized information.

Accepted Answer

A) True 
 B)False

Question 7

Using an example,explain the advantages of the storytelling method in business communications.

Accepted Answer

Stories can be an effective way to organ

Question 8

Use electronic forms of communication when time zones differ.

Accepted Answer

A) True 
 B)False

Question 9

When writing ________ reports,you will conduct research to locate and analyze all the information relevant to your purpose and your audience.

Accepted Answer

The answer of When writing ________ reports,you will conduct research...

Question 10

Use oral channels when ________.

Accepted Answer

A)  your message is simple 
B)  your message has no emotional content 
C)  you do not need immediate feedback 
D)  you need a permanent record 
A)  your message is simple 
B)  your message has no emotional content 
C)  you do not need immediate feedback 
D)  you need a permanent record

Question 11

Leaner media are best used for messages that ________.

Accepted Answer

A)  are routine 
B)  are non-routine 
C)  require feedback 
D)  must be personalized 
A)  are routine 
B)  are non-routine 
C)  require feedback 
D)  must be personalized

Question 12

The ________ channel includes media that range from notes to formal reports,letters,memos,and email.

Accepted Answer

The answer of The ________ channel includes media that range...

Question 13

Milkman Foods has developed a malted milk powder for children.Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?

Accepted Answer

A)  Who are Milkman's competitors in the market? 
B)  What is the average consumption of milk in the area? 
C)  Who makes the buying decisions in households? 
D)  What do consumers expect from the product? 
A)  Who are Milkman's competitors in the market? 
B)  What is the average consumption of milk in the area? 
C)  Who makes the buying decisions in households? 
D)  What do consumers expect from the product?

Question 14

If you are unsure what an audience wants,the best solution is to include more information to be more complete.

Accepted Answer

A) True 
 B)False

Question 15

________ are communications formats that use one or more visual elements to convey a message.

Accepted Answer

The answer of ________ are communications formats that use one...

Question 16

Written media also include email,faxing,instant messaging,and more.

Accepted Answer

A) True 
 B)False

Question 17

The first stage of the writing process includes ________.

Accepted Answer

A)  writing the introduction 
B)  editing for punctuation 
C)  establishing common ground with the audience 
D)  analyzing audience members 
A)  writing the introduction 
B)  editing for punctuation 
C)  establishing common ground with the audience 
D)  analyzing audience members

Question 18

Chatting with customers will customarily give you distorted and questionable information.

Accepted Answer

A) True 
 B)False

Question 19

As well as the traditional forms of oral and written media,both channels have ________ forms.

Accepted Answer

The answer of As well as the traditional forms of...

Question 20

Company files,supervisors,and colleagues may be good sources for the information you need for a particular memo or email message.

Accepted Answer

A) True 
 B)False

Brainstorming is only effective when used by a group of people.

Telephone calls,teleconferencing,voicemail messages,and audio recordings such as compact discs and podcasts are ________.

Which of the following forms of communication is the richest?

The cosmetics company Blush has a new competitor,FreshLook.To help retain its market share,Blush releases an ad campaign focusing on the unique features of its products in order to convince consumers to stay loyal to the brand.Which of the following is the general purpose of Blush's ad campaign?

Storytelling is an effective way to organize messages in a surprising number of business communication scenarios,from recruiting and training employees to enticing investors and customers.

The mind mapping technique asks who,what,when,where,why,and how questions to distill major thoughts from unorganized information.

Using an example,explain the advantages of the storytelling method in business communications.

Use electronic forms of communication when time zones differ.

When writing ________ reports,you will conduct research to locate and analyze all the information relevant to your purpose and your audience.

Use oral channels when ________.

Leaner media are best used for messages that ________.

The ________ channel includes media that range from notes to formal reports,letters,memos,and email.

Milkman Foods has developed a malted milk powder for children.Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?

If you are unsure what an audience wants,the best solution is to include more information to be more complete.

________ are communications formats that use one or more visual elements to convey a message.

Written media also include email,faxing,instant messaging,and more.

The first stage of the writing process includes ________.

Chatting with customers will customarily give you distorted and questionable information.

As well as the traditional forms of oral and written media,both channels have ________ forms.

Company files,supervisors,and colleagues may be good sources for the information you need for a particular memo or email message.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 3: Planning Business Messages

Brainstorming is only effective when used by a group of people.

Telephone calls,teleconferencing,voicemail messages,and audio recordings such as compact discs and podcasts are ________.

Which of the following forms of communication is the richest?

The cosmetics company Blush has a new competitor,FreshLook.To help retain its market share,Blush releases an ad campaign focusing on the unique features of its products in order to convince consumers to stay loyal to the brand.Which of the following is the general purpose of Blush's ad campaign?

Storytelling is an effective way to organize messages in a surprising number of business communication scenarios,from recruiting and training employees to enticing investors and customers.

The mind mapping technique asks who,what,when,where,why,and how questions to distill major thoughts from unorganized information.

Using an example,explain the advantages of the storytelling method in business communications.

Use electronic forms of communication when time zones differ.

When writing ________ reports,you will conduct research to locate and analyze all the information relevant to your purpose and your audience.

Use oral channels when ________.

Leaner media are best used for messages that ________.

The ________ channel includes media that range from notes to formal reports,letters,memos,and email.

Milkman Foods has developed a malted milk powder for children.Which of the following questions is MOST relevant in helping the company identify the target audience for the promotional campaign of this product?

If you are unsure what an audience wants,the best solution is to include more information to be more complete.

________ are communications formats that use one or more visual elements to convey a message.

Written media also include email,faxing,instant messaging,and more.

The first stage of the writing process includes ________.

Chatting with customers will customarily give you distorted and questionable information.

As well as the traditional forms of oral and written media,both channels have ________ forms.

Company files,supervisors,and colleagues may be good sources for the information you need for a particular memo or email message.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters