Question 1

IM offers greater speed than email,simple operation,and fewer problems with unwanted messages or security and privacy problems.

Accepted Answer

A) True 
 B)False  True

Question 2

________ are used in social media to share how-to advice.

Accepted Answer

Tutorials

Question 3

Which of the following is true about adapting the three-step writing process for successful blogging?

Accepted Answer

A)  Maintain an unidentifiable focus to include a universal audience. 
B)  Use an objective and impersonal "corporate" voice in your business blogs. 
C)  Avoid providing links to other content on the web as that will cause your audience to exit your page. 
D)  Choose a business-related purpose that is important to your company and to your chosen audience. 
A)  Maintain an unidentifiable focus to include a universal audience. 
B)  Use an objective and impersonal "corporate" voice in your business blogs. 
C)  Avoid providing links to other content on the web as that will cause your audience to exit your page. 
D)  Choose a business-related purpose that is important to your company and to your chosen audience. D

Question 4

In which of the following situations would you choose to use a printed message over electronic media?

Accepted Answer

A)  When you are communicating with a person or persons in a different location 
B)  When you want to make a formal impression 
C)  When you need to build a close interpersonal relationship 
D)  When you need to have an interactive discussion 
A)  When you are communicating with a person or persons in a different location 
B)  When you want to make a formal impression 
C)  When you need to build a close interpersonal relationship 
D)  When you need to have an interactive discussion

Question 5

Which of the following is true about writing business emails?

Accepted Answer

A)  Use the Reply All function when responding to all group mails. 
B)  Don't "tweetify" the opening lines of your email messages. 
C)  Remember to "cc" (courtesy copy) your immediate superior every message. 
D)  Remember that email messages have the same legal weight as printed documents. 
A)  Use the Reply All function when responding to all group mails. 
B)  Don't "tweetify" the opening lines of your email messages. 
C)  Remember to "cc" (courtesy copy) your immediate superior every message. 
D)  Remember that email messages have the same legal weight as printed documents.

Question 6

In order to use IM more effectively and efficiently for business communication,you should ________.

Accepted Answer

A)  learn to carry on multiple IM conversations at a time 
B)  use IM for most lengthy and complex messages 
C)  not send confidential information using IM if you are not on a secure system 
D)  restrict the use of IM largely to messages of a personal nature 
A)  learn to carry on multiple IM conversations at a time 
B)  use IM for most lengthy and complex messages 
C)  not send confidential information using IM if you are not on a secure system 
D)  restrict the use of IM largely to messages of a personal nature

Question 7

Frustration with email is so high in some companies that managers are making changes to reduce or even eliminate its use for internal communication.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is true about the human side of electronic communication?

Accepted Answer

A)  The spontaneous nature of electronic communication allows the sender to convey the nuances of a message. 
B)  If you're angry when communicating electronically, you should walk away from your computer and calm down before firing off a message. 
C)  The anonymous nature of electronic communication helps you keep your emotions in check. 
D)  Electronic media minimize the risk of miscommunication and unnecessary conflict. 
A)  The spontaneous nature of electronic communication allows the sender to convey the nuances of a message. 
B)  If you're angry when communicating electronically, you should walk away from your computer and calm down before firing off a message. 
C)  The anonymous nature of electronic communication helps you keep your emotions in check. 
D)  Electronic media minimize the risk of miscommunication and unnecessary conflict.

Question 9

How do companies use social networks to gather market intelligence,for marketing communication,and for recruiting employees and connecting with contractors and suppliers?

Accepted Answer

1.Gathering market intelligence: With hu

Question 10

Good business blogs and microblogs ________.

Accepted Answer

A)  deliver new information quickly 
B)  choose topics of universal interest 
C)  are written in an objective "corporate" voice 
D)  usually disable the comments feature to retain control over the content 
A)  deliver new information quickly 
B)  choose topics of universal interest 
C)  are written in an objective "corporate" voice 
D)  usually disable the comments feature to retain control over the content

Question 11

Beth is sending an email to her manager to update him about the status of her project.Which of the following subject lines would best capture her manager's attention?

Accepted Answer

A)  Project update 
B)  Thompson project update - more information needed for Module 3 
C)  More information needed 
D)  Thompson project update - Module 3 
A)  Project update 
B)  Thompson project update - more information needed for Module 3 
C)  More information needed 
D)  Thompson project update - Module 3

Question 12

List the nine compositional modes for electronic media.Assume that you are a corporate communications executive at D-Max,a large manufacturer and retailer of a wide range of clothing,furniture,and home decor.Which of these modes would you use to outline your company's history on the company website? Would you use the same mode when offering your new summer line of clothing,furniture,and decor on the website? If not,which mode(s)would you use for this purpose? Explain your answer.

Accepted Answer

(Answers may vary.)
Narratives can be an

Question 13

Please use the information below to answer the following question(s):
Katie owns a small company that offers facility management and housekeeping services to businesses. She writes the following message to the COO of Primus Healthcare, offering the services of her company and asking for an appointment to give a sales presentation. Read the following message:
To: harry_maslow@primushealth.com
From: katie.nair@starservices.com
Sub: Sales presentation
Hi Harry,
Want to sign on for specialized housekeeping services designed for the unique needs of large hospitals such as yours?
Our company has been providing facility management and housekeeping services to local businesses for more than two years now. The past year has seen us specializing in serving the needs of hospitals and clinics in the area. In fact, two of our key personnel have diplomas in hospital management and are well aware of the specific needs of the industry.
IMHO, your hospital will benefit greatly from switching to Star Services for your housekeeping needs. Our innovative waste management system is guaranteed to cut your costs by at least 25 percent and complies with all safety regulations. What's more, our services are customized to the smallest detail to precisely match your requirements. All this at a rate no higher than what you are paying right now.
Please let me know what time would be good for you to attend a sales presentation detailing our services and special offers. For more information about our range of services and to read customer testimonials, please visit our website.
Ciao!
Katie
Director, Star Services
Office: 678-456-1234
Mobile: 678-123-4567
-Which of the following would be the best subject line for the above message?

Accepted Answer

A)  Need appointment 
B)  From Star Services 
C)  A unique offer from Star Services-sign up now! 
D)  Offering specialized housekeeping services 
A)  Need appointment 
B)  From Star Services 
C)  A unique offer from Star Services-sign up now! 
D)  Offering specialized housekeeping services

Question 14

It is important for a business to anchor its online presence in a ________,a web presence the business owns and controls.

Accepted Answer

The answer of It is important for a business to...

Question 15

At the beginning of an article or webpage,a ________ functions as a miniature version of the document,giving readers all the key points while skipping over details,and often helping a reader decide whether to invest the time needed to read the full document.This compositional mode can also function as a review,reminding readers of the key points they've just read.

Accepted Answer

The answer of At the beginning of an article or...

Question 16

People tend to read in a linear way.

Accepted Answer

A) True 
 B)False

Question 17

When following the three-step process in developing blogs,what is involved in completing your blog?

Accepted Answer

Completing messages for your blog is usu

Question 18

Which of the following is a tip for using IM more efficiently and effectively for business communication?

Accepted Answer

A)  Always keep yourself available for IM during office hours. 
B)  IM is ideal for sending confidential information. 
C)  Use IM for sending lengthy, complex messages. 
D)  Avoid using IM unless you need an immediate answer. 
A)  Always keep yourself available for IM during office hours. 
B)  IM is ideal for sending confidential information. 
C)  Use IM for sending lengthy, complex messages. 
D)  Avoid using IM unless you need an immediate answer.

Question 19

When should you NOT use a printed message?

Accepted Answer

A)  When you want to make a formal impression 
B)  When you are legally required to provide information in printed form 
C)  When you need more efficient internal or external communication 
D)  When you need a permanent, unchangeable, or secure record 
A)  When you want to make a formal impression 
B)  When you are legally required to provide information in printed form 
C)  When you need more efficient internal or external communication 
D)  When you need a permanent, unchangeable, or secure record

Question 20

________ are online services that enable individual and organizational members to form connections and share information.

Accepted Answer

A)  Electronic data interchanges 
B)  Firmware 
C)  Social networks 
D)  Black swans 
A)  Electronic data interchanges 
B)  Firmware 
C)  Social networks 
D)  Black swans

IM offers greater speed than email,simple operation,and fewer problems with unwanted messages or security and privacy problems.

________ are used in social media to share how-to advice.

Which of the following is true about adapting the three-step writing process for successful blogging?

In which of the following situations would you choose to use a printed message over electronic media?

Which of the following is true about writing business emails?

In order to use IM more effectively and efficiently for business communication,you should ________.

Frustration with email is so high in some companies that managers are making changes to reduce or even eliminate its use for internal communication.

Which of the following is true about the human side of electronic communication?

How do companies use social networks to gather market intelligence,for marketing communication,and for recruiting employees and connecting with contractors and suppliers?

Good business blogs and microblogs ________.

Beth is sending an email to her manager to update him about the status of her project.Which of the following subject lines would best capture her manager's attention?

It is important for a business to anchor its online presence in a ________,a web presence the business owns and controls.

People tend to read in a linear way.

When following the three-step process in developing blogs,what is involved in completing your blog?

Which of the following is a tip for using IM more efficiently and effectively for business communication?

When should you NOT use a printed message?

________ are online services that enable individual and organizational members to form connections and share information.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

IM offers greater speed than email,simple operation,and fewer problems with unwanted messages or security and privacy problems.

________ are used in social media to share how-to advice.

Which of the following is true about adapting the three-step writing process for successful blogging?

In which of the following situations would you choose to use a printed message over electronic media?

Which of the following is true about writing business emails?

In order to use IM more effectively and efficiently for business communication,you should ________.

Frustration with email is so high in some companies that managers are making changes to reduce or even eliminate its use for internal communication.

Which of the following is true about the human side of electronic communication?

How do companies use social networks to gather market intelligence,for marketing communication,and for recruiting employees and connecting with contractors and suppliers?

Good business blogs and microblogs ________.

Beth is sending an email to her manager to update him about the status of her project.Which of the following subject lines would best capture her manager's attention?

It is important for a business to anchor its online presence in a ________,a web presence the business owns and controls.

People tend to read in a linear way.

When following the three-step process in developing blogs,what is involved in completing your blog?

Which of the following is a tip for using IM more efficiently and effectively for business communication?

When should you NOT use a printed message?

________ are online services that enable individual and organizational members to form connections and share information.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters