Question 1

To establish your credibility when persuading a hostile or skeptical audience,you should do all of the following EXCEPT ________.

Accepted Answer

A)  use jargon and technical terms 
B)  name your sources 
C)  establish common ground with the audience 
D)  provide objective evidence for the claims and promises you make 
A)  use jargon and technical terms 
B)  name your sources 
C)  establish common ground with the audience 
D)  provide objective evidence for the claims and promises you make A

Question 2

Which of the following is a common mistake made when developing persuasive arguments?

Accepted Answer

A)  Connecting with your audience on an emotional level 
B)  Resisting compromise 
C)  Using a conversational approach 
D)  Using vivid language 
A)  Connecting with your audience on an emotional level 
B)  Resisting compromise 
C)  Using a conversational approach 
D)  Using vivid language B

Question 3

For a company trying to sell a security system,which of the following would be a logical appeal?

Accepted Answer

A)  Securing possessions 
B)  Protecting family members 
C)  Activating the alarm from bedside so the client can be safe while sleeping 
D)  Providing peace of mind while the client is on holidays 
A)  Securing possessions 
B)  Protecting family members 
C)  Activating the alarm from bedside so the client can be safe while sleeping 
D)  Providing peace of mind while the client is on holidays A

Question 4

What are the guidelines for developing an effective persuasive claim?

Accepted Answer

The key ingredients of a good persuasive

Question 5

To be convincing,it is important to overestimate your credibility.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is true about the use of the AIDA model in organizing persuasive messages?

Accepted Answer

A)  AIDA is a unidirectional method that essentially talks at audiences, not with them. 
B)  The AIDA model can only use the indirect approach to persuasive messages. 
C)  AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience. 
D)  The AIDA model is tailor-made for using the direct approach in persuasive messages. 
A)  AIDA is a unidirectional method that essentially talks at audiences, not with them. 
B)  The AIDA model can only use the indirect approach to persuasive messages. 
C)  AIDA is especially useful for building a mutually beneficial, long-term relationship with the audience. 
D)  The AIDA model is tailor-made for using the direct approach in persuasive messages.

Question 7

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

Accepted Answer

When your AIDA message uses the indirect

Question 8

When writing promotional messages for social media,it is important to ________.

Accepted Answer

A)  rely largely on the news media to distribute the message 
B)  facilitate community building 
C)  use the AIDA approach for organizing your messages 
D)  avoid the use of automated tools such as free alerts on search engines to listen to online conversations 
A)  rely largely on the news media to distribute the message 
B)  facilitate community building 
C)  use the AIDA approach for organizing your messages 
D)  avoid the use of automated tools such as free alerts on search engines to listen to online conversations

Question 9

In the process of merchandising a product,statements of opinion are known as ________,which is perfectly legal as long as you make no deceptive or fraudulent claims.

Accepted Answer

The answer of In the process of merchandising a product,statements...

Question 10

________ language usually happens naturally with persuasive messages because you are promoting an idea or a product you believe in.

Accepted Answer

The answer of ________ language usually happens naturally with persuasive...

Question 11

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?

Accepted Answer

A)  Annie's Craft Store had advertised in several newspapers, including the "The Ridgewood Chronicle." 
B)  Some of Annie's Craft Store's new customers said that they visited the store after seeing the advertisement in "The Ridgewood Chronicle." 
C)  Annie's Craft Store had its winter clearance sale shortly after it advertised in "The Ridgewood Chronicle." 
D)  The increase in sales at Annie's Craft Store was preceded by the appearance of their advertisement in "The Ridgewood Chronicle." 
A)  Annie's Craft Store had advertised in several newspapers, including the "The Ridgewood Chronicle." 
B)  Some of Annie's Craft Store's new customers said that they visited the store after seeing the advertisement in "The Ridgewood Chronicle." 
C)  Annie's Craft Store had its winter clearance sale shortly after it advertised in "The Ridgewood Chronicle." 
D)  The increase in sales at Annie's Craft Store was preceded by the appearance of their advertisement in "The Ridgewood Chronicle."

Question 12

Please use the information below to answer the following question(s):
Consider the following marketing message for a new breakfast cereal, "Essentials" manufactured by Total Foods, which claims to help consumers rapidly lose weight when used as part of a particular diet plan.
Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The "Essentials" cereal diet from Total Foods will help you do just that.
All you need to do to lose those pounds is to have one bowl of "Essentials" whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. "Essentials" is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the "Essentials" diet. "I lost weight on the "Essentials" diet without feeling tired and hungry. I now fit into the jeans I wore in college!" Kendra says. This diet is guaranteed to work!
To get a personalized diet plan and free coupons, visit us at http://totalfoods/essentials/diet_plan.com.
-Keeping in mind the Office of Customer Affairs regulations,which of the following statements must be added to the message to best support the claim made in the message?

Accepted Answer

A)  See results in two weeks or get your money back! 
B)  Martin Lane from Ontario says that the "Essentials" diet helped him lose two pounds in just one week-just in time for his high-school reunion. 
C)  Nine out of ten people who tried the "Essentials" diet reported that they were happy with the results. 
D)  This diet is the only weight-loss program supported by Total Foods. 
A)  See results in two weeks or get your money back! 
B)  Martin Lane from Ontario says that the "Essentials" diet helped him lose two pounds in just one week-just in time for his high-school reunion. 
C)  Nine out of ten people who tried the "Essentials" diet reported that they were happy with the results. 
D)  This diet is the only weight-loss program supported by Total Foods.

Question 13

Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A)  Attention 
B)  Action 
C)  Analysis 
D)  Assessment 
A)  Attention 
B)  Action 
C)  Analysis 
D)  Assessment

Question 14

Please use the information below to answer the following question(s):
You have drafted the following marketing message for publicizing the launch of a new, high-priced variant of a popular pickup truck, "Savannah GT," manufactured by Rockford Motors.
"Rockford Motors announces the launch of the limited-edition Savannah Gold-a pickup truck that combines the ruggedness of a truck with the comfort of an SUV!
The Savannah Gold is a completely redesigned version of the Savannah GT-America's most trusted pickup for the past two decades. However, with a next-generation V8 engine, 6-speed automatic transmission, in-dash computer, and advanced GPS system, this is not the truck that your dad drove. The Savannah Gold comes with advanced safety features like ABS, front- and side-airbags, reverse sensors, and LED fog lamps. The interiors, with a high-tech audio system, heated seats, and a wood finish dash and trims, offer car-like comforts. This stunner comes in two stylish metallic shades, with a distinctive chrome-coloured front grille, alloy wheels, and a special limited-edition logo at the back. The body of the truck is crafted from a light polyfibre material that improves fuel economy by at least 10 percent. Only 1000 Savannah Gold trucks will ever be produced.
To test-drive the Savannah Gold, call us at 1-800-333-543, or visit our website at
rockfordmotors/savannah-gold.com for a virtual drive."
The company anticipates potential customers will raise objections to the relatively high price of the product and wants to ensure that the marketing message addresses the issue sensitively.
-The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Accepted Answer

A)  At $50,000 the Savannah Gold is more expensive than any other truck in its class. 
B)  If you have to ask the price, the Savannah Gold is not for you. 
C)  While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features! 
D)  The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 1-800-333-544 to find out more about this. 
A)  At $50,000 the Savannah Gold is more expensive than any other truck in its class. 
B)  If you have to ask the price, the Savannah Gold is not for you. 
C)  While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features! 
D)  The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 1-800-333-544 to find out more about this.

Question 15

Please use the information below to answer the following question(s):
Consider the following marketing message for a new breakfast cereal, "Essentials" manufactured by Total Foods, which claims to help consumers rapidly lose weight when used as part of a particular diet plan.
Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The "Essentials" cereal diet from Total Foods will help you do just that.
All you need to do to lose those pounds is to have one bowl of "Essentials" whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. "Essentials" is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the "Essentials" diet. "I lost weight on the "Essentials" diet without feeling tired and hungry. I now fit into the jeans I wore in college!" Kendra says. This diet is guaranteed to work!
To get a personalized diet plan and free coupons, visit us at http://totalfoods/essentials/diet_plan.com.
-Which of the following information,if true,would make Total Foods vulnerable to being penalized by the Office of Consumer Affairs?

Accepted Answer

A)  The price of "Essentials" cereal is significantly higher than that of other low-fat, fortified cereals. 
B)  Weight-loss plans other than the "Essentials" diet plan have shown better results. 
C)  Kendra regained the pounds she lost shortly after she stopped having the cereal. 
D)  "Essentials" cereal has a Canadian Food Inspection-approved appetite suppressant. 
A)  The price of "Essentials" cereal is significantly higher than that of other low-fat, fortified cereals. 
B)  Weight-loss plans other than the "Essentials" diet plan have shown better results. 
C)  Kendra regained the pounds she lost shortly after she stopped having the cereal. 
D)  "Essentials" cereal has a Canadian Food Inspection-approved appetite suppressant.

Question 16

When writing a persuasive message,it is important to try to hide your purpose so that the readers don't know you are trying to persuade them to do something.

Accepted Answer

A) True 
 B)False

Question 17

Online marketers must obtain consent from parents before collecting personal information about children.

Accepted Answer

A) True 
 B)False

Question 18

Information about the age,gender,occupation,income,education,and other quantifiable characteristics of your audience is called ________.

Accepted Answer

The answer of Information about the age,gender,occupation,income,education,and other quantifiable characteristics...

Question 19

Because marketing and sales messages usually encounter objections,try and anticipate every question your audience may want to ask and address as many as you can.

Accepted Answer

A) True 
 B)False

Question 20

When planning persuasive messages,do all of the following EXCEPT ________.

Accepted Answer

A)  build your credibility and present your proposal at the same time 
B)  use simple language to avoid suspicions of fantastic claims and emotional manipulation 
C)  identify your sources, especially if your audience already respects those sources 
D)  persuade with narratives, rather than trying to coerce with high-pressure tactics 
A)  build your credibility and present your proposal at the same time 
B)  use simple language to avoid suspicions of fantastic claims and emotional manipulation 
C)  identify your sources, especially if your audience already respects those sources 
D)  persuade with narratives, rather than trying to coerce with high-pressure tactics

To establish your credibility when persuading a hostile or skeptical audience,you should do all of the following EXCEPT ________.

Which of the following is a common mistake made when developing persuasive arguments?

For a company trying to sell a security system,which of the following would be a logical appeal?

What are the guidelines for developing an effective persuasive claim?

To be convincing,it is important to overestimate your credibility.

Which of the following is true about the use of the AIDA model in organizing persuasive messages?

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

When writing promotional messages for social media,it is important to ________.

In the process of merchandising a product,statements of opinion are known as ________,which is perfectly legal as long as you make no deceptive or fraudulent claims.

________ language usually happens naturally with persuasive messages because you are promoting an idea or a product you believe in.

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?

Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?

When writing a persuasive message,it is important to try to hide your purpose so that the readers don't know you are trying to persuade them to do something.

Online marketers must obtain consent from parents before collecting personal information about children.

Information about the age,gender,occupation,income,education,and other quantifiable characteristics of your audience is called ________.

Because marketing and sales messages usually encounter objections,try and anticipate every question your audience may want to ask and address as many as you can.

When planning persuasive messages,do all of the following EXCEPT ________.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

To establish your credibility when persuading a hostile or skeptical audience,you should do all of the following EXCEPT ________.

Which of the following is a common mistake made when developing persuasive arguments?

For a company trying to sell a security system,which of the following would be a logical appeal?

What are the guidelines for developing an effective persuasive claim?

To be convincing,it is important to overestimate your credibility.

Which of the following is true about the use of the AIDA model in organizing persuasive messages?

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

When writing promotional messages for social media,it is important to ________.

In the process of merchandising a product,statements of opinion are known as ________,which is perfectly legal as long as you make no deceptive or fraudulent claims.

________ language usually happens naturally with persuasive messages because you are promoting an idea or a product you believe in.

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?

Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?

When writing a persuasive message,it is important to try to hide your purpose so that the readers don't know you are trying to persuade them to do something.

Online marketers must obtain consent from parents before collecting personal information about children.

Information about the age,gender,occupation,income,education,and other quantifiable characteristics of your audience is called ________.

Because marketing and sales messages usually encounter objections,try and anticipate every question your audience may want to ask and address as many as you can.

When planning persuasive messages,do all of the following EXCEPT ________.

Understanding Business Communication in Today's Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Resumés

Applying and Interviewing for Employment

Filters