Exam 18: Creating Competitive Advantage

Nokia and Apple are open to new ideas,relentlessly pursue new solutions,and work to get new products to market quickly.They serve customers who want state- of- the- art products and services,regardless of the costs in terms of price or inconvenience.These companies are offering what value discipline?

A company's close competitors are .

When companies watch both their customers and their competitors,they are called .

Which of the following would be the LEAST critical question that a marketing management team might consider when assessing competitors?

Part two of a competitor analysis is assessing all of the following EXCEPT a company's .

Which of the following is NOT an example of the competitive positions or roles that firms play in the target market?

A company that pursues _ leadership will react much more strongly to a competitor's manufacturing breakthrough than to the same competitor's advertising increase.

Discuss why a company really needs and benefits from competitors.

A firm should compete with competitors in order to sharpen its abilities.Succeeding against these competitors often provides greater returns.

Small firms that can't afford a competitive intelligence system often resort to using "in- house" experts to study competitors.

All of the below choices are company orientations EXCEPT which one?

Refer to the scenario below to answer the following questions. Essentials is a rapidly growing brand of women's makeup,perfumes,and nail care products.The company has established itself as a high- end cosmetic product available at most national drug stores.In the past,almost all of the advertising for Essentials has been in women's fashion magazines. Essentials is now launching a new line of skin care products,ranging from facial cleansers to body lotion.These products are designed to be marketed to a broader audience,so the marketing team is exploring the effectiveness of different promotional mixes. -Essentials e- mailed a survey to a group of its most frequent,high- volume customers.The survey asked what makeup and skin care characteristics were most important to consumers.The Essentials marketing staff than ranked the performance of Essentials products in each of these categories.Essentials was conducting a(n).

A company needs and benefits from competitors.

A runner- up firm that wants to hold its share in an industry without rocking the boat is a .

FedEx is rare because it excels at more than one value discipline.

The Grass Is Greener is a lawn care company providing landscaping and lawn maintenance services to customers in and around Kansas City.The marketing team at The Grass Is Greener carefully tracks the moves of competing companies,watching for shifting strategies and new promotions.The marketing team is also in constant touch with customers,using surveys and other feedback methods to find out what kind of services customer value most.The Grass Is Greener is most accurately described as having a orientation.

Which of the following is the best response a company can make to competitive threats?

Which statement does NOT accurately describe a competitive intelligence system?

Benchmarking has become a powerful tool for increasing a company's .

Rather than challenging head on,the challenger can make on the competitor's weaknesses or on gaps in the competitor's market coverage.