Question 1

At the narrowest level,a company can define its competitors as other companies offering similar products and services to the same customers at similar prices.

Accepted Answer

A) True 
 B)False

Question 2

Country Kitchen and Perkins are both chain casual family restaurants featuring diner- like menus with reasonably priced items.These companies are in the same group.

Accepted Answer

A) branding 
B) leading 
C) technology 
D) strategic 
E) profitability 
A) branding 
B) leading 
C) technology 
D) strategic 
E) profitability

Question 3

Companies with multiple products or businesses typically choose one marketing strategy for their different businesses or products.

Accepted Answer

A) True 
 B)False

Question 4

An industry often contains "good" and "bad" competitors.Good competitors .

Accepted Answer

A) play by the rules of the industry 
B) dominate the market 
C) break the rules of fair competition 
D) value excellent customer service 
E) share their marketing strategies 
A) play by the rules of the industry 
B) dominate the market 
C) break the rules of fair competition 
D) value excellent customer service 
E) share their marketing strategies

Question 5

A market nicher can specialize along all of the following market,customer,product,or marketing mix lines EXCEPT?

Accepted Answer

A) quality price 
B) end users 
C) customer- size groups 
D) employees 
E) geographic market 
A) quality price 
B) end users 
C) customer- size groups 
D) employees 
E) geographic market

Question 6

An example of a company exhibiting blue- ocean thinking is _.

Accepted Answer

A) Whirlpool's full line of medium- priced appliances supported by good service 
B) Nike's brand image of the "swoosh" 
C) Amazon's digital music download services 
D) the first digital tablet iPad released by Apple 
E) a Starbucks opening in the same vicinity of an independent coffee house 
A) Whirlpool's full line of medium- priced appliances supported by good service 
B) Nike's brand image of the "swoosh" 
C) Amazon's digital music download services 
D) the first digital tablet iPad released by Apple 
E) a Starbucks opening in the same vicinity of an independent coffee house

Question 7

Most competitors in the music download industry see Apple's iTunes Music Store as a because it created a closed system with mass appeal.

Accepted Answer

A) benchmarked competitor 
B) distant competitor 
C) good competitor 
D) bad competitor 
E) marginal competitor 
A) benchmarked competitor 
B) distant competitor 
C) good competitor 
D) bad competitor 
E) marginal competitor

Question 8

Companies can pursue any of which of the following three strategies,called value disciplines,for delivering superior customer value?

Accepted Answer

A) customer intimacy,operational excellence,and focus 
B) operational excellence,customer intimacy,and product leadership 
C) operational excellence,overall cost leadership,and differentiation 
D) product leadership,customer intimacy,and focus 
E) employee relations,product leadership,and overall cost leadership 
A) customer intimacy,operational excellence,and focus 
B) operational excellence,customer intimacy,and product leadership 
C) operational excellence,overall cost leadership,and differentiation 
D) product leadership,customer intimacy,and focus 
E) employee relations,product leadership,and overall cost leadership

Question 9

Discuss the functions and goals of a competitive intelligence system.

Accepted Answer

The competitive intelligence system firs

Question 10

The market leader normally gains the most when the .

Accepted Answer

A) total market expands 
B) rest of the market follows far behind 
C) major competitors enter the market 
D) personal communication channels expand 
E) niche marketing effort expands 
A) total market expands 
B) rest of the market follows far behind 
C) major competitors enter the market 
D) personal communication channels expand 
E) niche marketing effort expands

Question 11

When customers are willing to pay a premium to get precisely what they want and a company responds quickly to satisfy customer needs,the company has achieved what is called .

Accepted Answer

A) customer intimacy 
B) promotional intimacy 
C) employee intimacy 
D) marketing intelligence 
E) operational excellence 
A) customer intimacy 
B) promotional intimacy 
C) employee intimacy 
D) marketing intelligence 
E) operational excellence

Question 12

If a company's aim is to make its own and competing products obsolete and serve customers who want state- of- the- art products and services,it is using a value discipline called .

Accepted Answer

A) promotional innovation 
B) product leadership 
C) market leadership 
D) captive- product innovation 
E) new product innovation 
A) promotional innovation 
B) product leadership 
C) market leadership 
D) captive- product innovation 
E) new product innovation

Question 13

There will be a constant tension between the formulated side of marketing and the .

Accepted Answer

A) overall cost leadership 
B) competitor side 
C) product value 
D) customer side 
E) creative side 
A) overall cost leadership 
B) competitor side 
C) product value 
D) customer side 
E) creative side

Question 14

Most companies prefer to aim competition against .

Accepted Answer

A) new competitors 
B) the market leader 
C) distant competitors 
D) weak competitors 
E) their biggest competitor 
A) new competitors 
B) the market leader 
C) distant competitors 
D) weak competitors 
E) their biggest competitor

Question 15

Discuss two different levels at which competitors can be identified.

Accepted Answer

At the narrowest level,a company can def

Question 16

Due to differences in available data,business- to- business marketers find it more difficult than business- to- consumer marketers to estimate competitors' market shares.

Accepted Answer

A) True 
 B)False

Question 17

Marketers can expand markets by discovering and promoting .

Accepted Answer

A) new uses of the product 
B) the deficiencies of competitors 
C) new employees 
D) subliminal points of interest 
E) subtle advantages of the product 
A) new uses of the product 
B) the deficiencies of competitors 
C) new employees 
D) subliminal points of interest 
E) subtle advantages of the product

Question 18

is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.

Accepted Answer

A) Advertising synergy 
B) Competitive advantage 
C) Publicity 
D) Benchmarking 
E) Sales promotion 
A) Advertising synergy 
B) Competitive advantage 
C) Publicity 
D) Benchmarking 
E) Sales promotion

Question 19

Name the three value disciplines.Why do firms establish them?

Accepted Answer

Research indicates that companies can pu

Question 20

Most companies prefer to compete against strong competitors.

Accepted Answer

A) True 
 B)False

At the narrowest level,a company can define its competitors as other companies offering similar products and services to the same customers at similar prices.

Country Kitchen and Perkins are both chain casual family restaurants featuring diner- like menus with reasonably priced items.These companies are in the same group.

Companies with multiple products or businesses typically choose one marketing strategy for their different businesses or products.

An industry often contains "good" and "bad" competitors.Good competitors .

A market nicher can specialize along all of the following market,customer,product,or marketing mix lines EXCEPT?

An example of a company exhibiting blue- ocean thinking is _.

Most competitors in the music download industry see Apple's iTunes Music Store as a because it created a closed system with mass appeal.

Companies can pursue any of which of the following three strategies,called value disciplines,for delivering superior customer value?

Discuss the functions and goals of a competitive intelligence system.

The market leader normally gains the most when the .

When customers are willing to pay a premium to get precisely what they want and a company responds quickly to satisfy customer needs,the company has achieved what is called .

If a company's aim is to make its own and competing products obsolete and serve customers who want state- of- the- art products and services,it is using a value discipline called .

There will be a constant tension between the formulated side of marketing and the .

Most companies prefer to aim competition against .

Discuss two different levels at which competitors can be identified.

Due to differences in available data,business- to- business marketers find it more difficult than business- to- consumer marketers to estimate competitors' market shares.

Marketers can expand markets by discovering and promoting .

is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.

Name the three value disciplines.Why do firms establish them?

Most companies prefer to compete against strong competitors.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 18: Creating Competitive Advantage

At the narrowest level,a company can define its competitors as other companies offering similar products and services to the same customers at similar prices.

Country Kitchen and Perkins are both chain casual family restaurants featuring diner- like menus with reasonably priced items.These companies are in the same group.

Companies with multiple products or businesses typically choose one marketing strategy for their different businesses or products.

An industry often contains "good" and "bad" competitors.Good competitors .

A market nicher can specialize along all of the following market,customer,product,or marketing mix lines EXCEPT?

An example of a company exhibiting blue- ocean thinking is _.

Most competitors in the music download industry see Apple's iTunes Music Store as a because it created a closed system with mass appeal.

Companies can pursue any of which of the following three strategies,called value disciplines,for delivering superior customer value?

Discuss the functions and goals of a competitive intelligence system.

The market leader normally gains the most when the .

When customers are willing to pay a premium to get precisely what they want and a company responds quickly to satisfy customer needs,the company has achieved what is called .

If a company's aim is to make its own and competing products obsolete and serve customers who want state- of- the- art products and services,it is using a value discipline called .

There will be a constant tension between the formulated side of marketing and the .

Most companies prefer to aim competition against .

Discuss two different levels at which competitors can be identified.

Due to differences in available data,business- to- business marketers find it more difficult than business- to- consumer marketers to estimate competitors' market shares.

Marketers can expand markets by discovering and promoting .

is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.

Name the three value disciplines.Why do firms establish them?

Most companies prefer to compete against strong competitors.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters