Question 1

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

Accepted Answer

Each competitor has a mix of objectives.

Question 2

Companies that pursue a clear strategy will likely perform well.Firms that do not pursue a clear strategy are called .

Accepted Answer

A) overall cost leaders 
B) nichers 
C) analyzers 
D) challenger risk- takers 
E) middle- of- the- roaders 
A) overall cost leaders 
B) nichers 
C) analyzers 
D) challenger risk- takers 
E) middle- of- the- roaders

Question 3

How can companies learn about their competitors' strengths and weaknesses?

Accepted Answer

Companies normally learn about their com

Question 4

Describe what a strategic group is,name a few companies that belong to the same strategic group,and discuss why they are in the same group.

Accepted Answer

A strategic group is a group of firms in

Question 5

Explain how a market follower can gain advantage from a market leader.

Accepted Answer

The market leader often bears the huge e

Question 6

Discuss two ways a market challenger can best attack the chosen competitor and achieve its strategic objectives.Explain when a challenger should use these attacks and provide examples of companies that have used these methods.

Accepted Answer

The market challenger may launch a full

Question 7

A company is guilty of if the company forgets latent competitors and only focuses on current competitors.

Accepted Answer

A) competitor phobia 
B) competitor myopia 
C) marketing myopia 
D) misdirected segmentation 
E) competitor synergy 
A) competitor phobia 
B) competitor myopia 
C) marketing myopia 
D) misdirected segmentation 
E) competitor synergy

Question 8

The purpose of is to find the place where a company meets customers' needs in a way that rivals can't.

Accepted Answer

A) overall cost leadership 
B) benchmarking 
C) entrepreneurial marketing 
D) intrapreneurial marketing 
E) customer value analysis 
A) overall cost leadership 
B) benchmarking 
C) entrepreneurial marketing 
D) intrapreneurial marketing 
E) customer value analysis

Question 9

Walmart and Texas Instruments achieve the lowest production and distribution costs to win a large market share.They utilize a(n)strategy very effectively.

Accepted Answer

A) focus 
B) customer intimacy 
C) differentiation 
D) overall cost leadership 
E) operational 
A) focus 
B) customer intimacy 
C) differentiation 
D) overall cost leadership 
E) operational

Question 10

Analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as .

Accepted Answer

A) benchmarking 
B) customer value analysis 
C) advertising specialty analysis 
D) power analysis 
E) competitive customer analysis 
A) benchmarking 
B) customer value analysis 
C) advertising specialty analysis 
D) power analysis 
E) competitive customer analysis

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

Companies that pursue a clear strategy will likely perform well.Firms that do not pursue a clear strategy are called .

How can companies learn about their competitors' strengths and weaknesses?

Describe what a strategic group is,name a few companies that belong to the same strategic group,and discuss why they are in the same group.

Explain how a market follower can gain advantage from a market leader.

Discuss two ways a market challenger can best attack the chosen competitor and achieve its strategic objectives.Explain when a challenger should use these attacks and provide examples of companies that have used these methods.

A company is guilty of if the company forgets latent competitors and only focuses on current competitors.

The purpose of is to find the place where a company meets customers' needs in a way that rivals can't.

Walmart and Texas Instruments achieve the lowest production and distribution costs to win a large market share.They utilize a(n)strategy very effectively.

Analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as .

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

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Exam 18: Creating Competitive Advantage

Give examples of competitor objectives and discuss the importance of knowing a competitor's mix of objectives.

Companies that pursue a clear strategy will likely perform well.Firms that do not pursue a clear strategy are called .

How can companies learn about their competitors' strengths and weaknesses?

Describe what a strategic group is,name a few companies that belong to the same strategic group,and discuss why they are in the same group.

Explain how a market follower can gain advantage from a market leader.

Discuss two ways a market challenger can best attack the chosen competitor and achieve its strategic objectives.Explain when a challenger should use these attacks and provide examples of companies that have used these methods.

A company is guilty of if the company forgets latent competitors and only focuses on current competitors.

The purpose of is to find the place where a company meets customers' needs in a way that rivals can't.

Walmart and Texas Instruments achieve the lowest production and distribution costs to win a large market share.They utilize a(n)strategy very effectively.

Analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as .

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Additional Pricing Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters