Question 1

How does deceptive pricing harm consumers?

Accepted Answer

Deceptive pricing occurs when

Question 2

A firm is using when it charges a high,premium price for a new product with the intention of reducing the price in the future.

Accepted Answer

A) prestige pricing 
B) market- penetration pricing 
C) value pricing 
D) trial pricing 
E) price skimming 
A) prestige pricing 
B) market- penetration pricing 
C) value pricing 
D) trial pricing 
E) price skimming

Question 3

The basic difference between customer- segment pricing and product- form pricing is that the latter offers alternative versions of the product that are priced differently but not according to differences in their costs.

Accepted Answer

A) True 
 B)False

Question 4

When a firm improves the quality and increases the price of a product in reaction to a competitor making a price reduction,the firm is .

Accepted Answer

A) moving its brand into a higher price- value position 
B) moving its brand into a less competitive position 
C) negatively positioning its product 
D) narrowing its target market 
E) creating a "fighter brand" 
A) moving its brand into a higher price- value position 
B) moving its brand into a less competitive position 
C) negatively positioning its product 
D) narrowing its target market 
E) creating a "fighter brand"

Question 5

In a form of promotion pricing,customers buy products from manufacturers' dealers within a specified time period,and then the manufacturer sends the customer a check called a _ .

Accepted Answer

A) cash rebate 
B) dealer reduction 
C) discount 
D) promotional pricing reward 
E) discount allowance 
A) cash rebate 
B) dealer reduction 
C) discount 
D) promotional pricing reward 
E) discount allowance

Question 6

A marketer must be familiar with the five major product mix pricing situations.Which of the following is NOT one of them?

Accepted Answer

A) captive product pricing 
B) by- product pricing 
C) optional product pricing 
D) unbundled product pricing 
E) product line pricing 
A) captive product pricing 
B) by- product pricing 
C) optional product pricing 
D) unbundled product pricing 
E) product line pricing

Question 7

Segmented pricing takes several forms;two of the most common are psychological pricing and reference pricing.

Accepted Answer

A) True 
 B)False

Question 8

Durango China Company charges all customers within different identified geographical areas a single total price.The more distant the area,the higher the price.This is .

Accepted Answer

A) uniform- delivered pricing 
B) freight- absorption pricing 
C) bulk rate pricing 
D) FOB- origin pricing 
E) zone pricing 
A) uniform- delivered pricing 
B) freight- absorption pricing 
C) bulk rate pricing 
D) FOB- origin pricing 
E) zone pricing

Question 9

Refer to the scenario below to answer the following questions.
Quills,Inc.is a manufacturer of ballpoint pens,pencils,and stationery.The firm's primary distribution strategy is to sell in large volumes to office supply stores and large discount chains.Charles Powell,CEO of Quills,had hoped to manufacture and sell in large enough quantities that prices could be held low.However,in the first several months,the firm experimented with the price portion of its marketing mix in an effort to cater to a number of markets.
-By offering a set of pens packaged with stationery and matching envelopes,Quills is using .

Accepted Answer

A) price fixing 
B) by- product pricing 
C) dynamic pricing 
D) optional product pricing 
E) product bundle pricing 
A) price fixing 
B) by- product pricing 
C) dynamic pricing 
D) optional product pricing 
E) product bundle pricing

Question 10

Give two examples of products for which marketers may use optional- product pricing.

Accepted Answer

Such products may include refr

How does deceptive pricing harm consumers?

A firm is using when it charges a high,premium price for a new product with the intention of reducing the price in the future.

The basic difference between customer- segment pricing and product- form pricing is that the latter offers alternative versions of the product that are priced differently but not according to differences in their costs.

When a firm improves the quality and increases the price of a product in reaction to a competitor making a price reduction,the firm is .

In a form of promotion pricing,customers buy products from manufacturers' dealers within a specified time period,and then the manufacturer sends the customer a check called a _ .

A marketer must be familiar with the five major product mix pricing situations.Which of the following is NOT one of them?

Segmented pricing takes several forms;two of the most common are psychological pricing and reference pricing.

Durango China Company charges all customers within different identified geographical areas a single total price.The more distant the area,the higher the price.This is .

Give two examples of products for which marketers may use optional- product pricing.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 11: Additional Pricing Considerations

How does deceptive pricing harm consumers?

A firm is using when it charges a high,premium price for a new product with the intention of reducing the price in the future.

The basic difference between customer- segment pricing and product- form pricing is that the latter offers alternative versions of the product that are priced differently but not according to differences in their costs.

When a firm improves the quality and increases the price of a product in reaction to a competitor making a price reduction,the firm is .

In a form of promotion pricing,customers buy products from manufacturers' dealers within a specified time period,and then the manufacturer sends the customer a check called a _ .

A marketer must be familiar with the five major product mix pricing situations.Which of the following is NOT one of them?

Segmented pricing takes several forms;two of the most common are psychological pricing and reference pricing.

Durango China Company charges all customers within different identified geographical areas a single total price.The more distant the area,the higher the price.This is .

Give two examples of products for which marketers may use optional- product pricing.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters