Exam 11: Additional Pricing Considerations

Manor Cinemas has announced that seniors over 60 years of age can enter the theater for free prior to 4:00 p.m.when accompanied by a paying customer.This is an example of .

When are competitors most likely to react to price changes? How can a firm anticipate the likely reactions of its competitors?

Explain product line pricing.

Give an example of a cash discount.

Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market- penetration pricing and .

Using product bundle pricing,sellers combine several products and offer the bundle .

Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass- market share.As a consultant,you should recommend a _ pricing strategy.

Which of the following is NOT an effective action that a company can take to combat a competitor's price cut on a product?

When a firm varies its price by the season,month,day,or even hour,it is using pricing.

Why is product line pricing used?

A seasonal discount is a price reduction to buyers who buy merchandise or services while they are in season.

Which of the following is a reason for a company to raise its prices?

Among the following,a market- penetration strategy will likely be most effective with .

A company would most likely consider launching a low- price "fighter brand" in response to a competitor reducing prices if .

Comparison pricing claims are legal if they are truthful.However,sellers should not advertise a price reduction unless .

Which of the following is the opposite of FOB- origin pricing?

Typically,producers who use captive- product pricing set the price of the main product and set on the supplies necessary to use the product.

Explain two different ways a consumer might view a price cut.

pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

Explain the psychology behind a price of $9.99 instead of $10.00.