Exam 11: Additional Pricing Considerations

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The FOB- origin pricing strategy means that the goods sold are placed free on board a carrier.At that point,the title and responsibility pass to the customer,who pays the freight from the factory to the destination.

(True/False)

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Question 41

Most companies that conduct international business to .

(Multiple Choice)

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Question 42

The frequent use of promotional pricing can encourage customers to only buy when a brand is on sale.

(True/False)

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Question 43

Mark's Markers,a manufacturer of color markers,has required its dealers to charge a specified retail price for its markers.Mark's is most likely guilty of .

(Multiple Choice)

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Question 44

Which of the following conditions would NOT support the use of a market- penetration pricing strategy?

(Multiple Choice)

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Question 45

When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers,Pepsi was using .

(Multiple Choice)

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Question 46

For what types of products might marketers use market- skimming pricing?

(Essay)

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Question 47

Why is predatory pricing considered illegal?

(Essay)

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Question 48

By definition,is used when a firm sells a product or service at two or more prices,even though the difference in price is not based on differences in cost.

(Multiple Choice)

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Question 49

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in pricing.

(Multiple Choice)

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Question 50

Failure to enter the current price into a retailer's system may result in charges of .

(Multiple Choice)

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Question 51

A manufacturer offers 3/10,net 30 terms to a wholesaler for a recent purchase.The wholesaler may deduct percent if the bill is paid within days.

(Multiple Choice)

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Question 52

A quantity discount is a price reduction to buyers who purchase .

(Multiple Choice)

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Question 53

Your company may respond to a competitor's price reduction by launching a low- price fighter brand.This is likely necessary if the particular market segment being lost is price sensitive and will not respond to arguments of higher quality.

(True/False)

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Question 54

Market- skimming is a more popular strategy for pricing new products,and market- penetration is a more popular strategy for pricing products that are more advanced in the product life cycle.

(True/False)

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Question 55

Secret Sneaker will give anyone $10 for an old pair of sneakers,regardless of condition,when that person purchases a new pair of sneakers.The end result is essentially reducing the price of the new sneakers by $10.What is this type of price adjustment called?

(Multiple Choice)

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Question 56

When Redman's Variety raised its store prices 40 percent and then ran a 20 percent off sale,Redman's was guilty of deceptive pricing.

(True/False)

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Question 57

Just Hats prices its various types of caps at ten different price levels,ranging from $2.00 to $4.95.This is an illustration of price steps.

(True/False)

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(35)

Question 58

Which of the following would most likely be considered predatory pricing?

(Multiple Choice)

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Question 59

Under which type of geographic pricing strategy does each customer pay the exact freight for the product from the factory to its destination?

(Multiple Choice)

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Question 60

Showing 41 - 60 of 150

The FOB- origin pricing strategy means that the goods sold are placed free on board a carrier.At that point,the title and responsibility pass to the customer,who pays the freight from the factory to the destination.

Most companies that conduct international business to .

The frequent use of promotional pricing can encourage customers to only buy when a brand is on sale.

Mark's Markers,a manufacturer of color markers,has required its dealers to charge a specified retail price for its markers.Mark's is most likely guilty of .

Which of the following conditions would NOT support the use of a market- penetration pricing strategy?

When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers,Pepsi was using .

For what types of products might marketers use market- skimming pricing?

Why is predatory pricing considered illegal?

By definition,is used when a firm sells a product or service at two or more prices,even though the difference in price is not based on differences in cost.

Companies involved in deciding which items to include in the base price and which to offer as options are engaged in pricing.

Failure to enter the current price into a retailer's system may result in charges of .

A manufacturer offers 3/10,net 30 terms to a wholesaler for a recent purchase.The wholesaler may deduct percent if the bill is paid within days.

A quantity discount is a price reduction to buyers who purchase .

Your company may respond to a competitor's price reduction by launching a low- price fighter brand.This is likely necessary if the particular market segment being lost is price sensitive and will not respond to arguments of higher quality.

Market- skimming is a more popular strategy for pricing new products,and market- penetration is a more popular strategy for pricing products that are more advanced in the product life cycle.

Secret Sneaker will give anyone $10 for an old pair of sneakers,regardless of condition,when that person purchases a new pair of sneakers.The end result is essentially reducing the price of the new sneakers by $10.What is this type of price adjustment called?

When Redman's Variety raised its store prices 40 percent and then ran a 20 percent off sale,Redman's was guilty of deceptive pricing.

Just Hats prices its various types of caps at ten different price levels,ranging from $2.00 to $4.95.This is an illustration of price steps.

Which of the following would most likely be considered predatory pricing?

Under which type of geographic pricing strategy does each customer pay the exact freight for the product from the factory to its destination?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing Strategies: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

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