Exam 1: Marketing: Creating and Capturing Customer Value

The Niketown running club that organizes twice weekly evening runs and follow- up meetings in the Nike Store is an example of which of the following?

The product concept says that a company should do which of the following?

Stew Leonard,the owner of a highly successful regional supermarket chain,reacts adversely to losing a single customer sale.He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if she remains in the area.Stew Leonard's concern is an illustration of which of the following?

Which marketing orientation holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a(n).

Which of the following is a true statement about the Great Recession that began in 2008?

Explain why electronics and pharmaceuticals manufacturers may use customer- driving marketing.

Sally purchased Brand X lotion.In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion,Sally was measuring her level of _ .

Briefly explain the societal marketing concept.Give an example of an organization that has effectively used the societal marketing concept.

In a short essay,describe and compare the four types of customers classified by their potential profitability to an organization.Explain how an organization should manage each type of customer.

What determines whether sellers pursue basic relationships or full partnerships with customers?

are human needs as shaped by individual personality and culture.

What should sellers consider if they wish to avoid marketing myopia?

Which of the following is the total combined customer lifetime values of all a company's current and potential customers?

Marketing is managing profitable customer relationships.

The key to delivering customer satisfaction is to match with _.

The three areas of consideration that should be balanced in the societal marketing concept are consumer wants,society's interests,and .

Kao Corp. ,which makes Ban deodorant,invited teenage girls to make an ad that would encourage other girls to buy the product.This program is an example of .

is the act of obtaining a desired object from someone by offering something in return.

Customer- perceived value is defined as the customer's evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.