Exam 14: Developing and Pricing Goods and Services

According to the Adapting to Change box, social celebrity-driven mobile games are not making as much money as app developers expected.

In the new-product development process, product analysis is completed prior to the product screening stage.

One function of effective packaging is to attract the attention of consumers.

Successful firms maintain consistency in their marketing mix strategies throughout the product life cycle.

At Affordable Appliances stores, all new products are offered with an extended service contract, as well as free delivery and installation. By offering these value enhancers, Isuzu's has added to their total product offer.

A bank's product line may include safety deposit boxes, car loans, and checking accounts.

Anheuser-Busch/InBev Company, Inc., has been given the exclusive right to the name Budweiser and is legally protected from others using this name by the ________ they hold.

When people consider purchasing a good, they

CarryOn, a manufacturer and seller of luggage and briefcases, has found marketing research indicates durability is the attribute that consumers most desire in their products. CarryOn now emphasizes durability in all of their promotional efforts. This strategy is intended to build brand equity.

The number of units of a product that must be sold for total revenue to equal total costs is called the

Securitas Financial Services purchased several new computers and laser printers for office use. These items would be correctly classified as accessory equipment.

The purpose of ________ is to create real or perceived product differences.

A self-portrait of a celebrated photographer sold at a Christie's auction for about $4 million dollars. According to Christie's, this was the highest price ever received for a photograph in the history of the auction business. As a student of marketing, you would classify this photo and other rare items sold through Christie's as

"It tastes better than candy!" is an advertising slogan for a new probiotic gummy. The manufacturer claims that their probiotics is of a higher quality and tastes better than any competing brand. These claims are part of the firm's strategy to achieve

________ is an important part of the total product offer for a product.

Location is very important in the marketing of ________ because consumers desire to purchase these goods with a minimum of shopping effort.

Capital items are industrial goods that are expensive and last a long time.

________ is the process used to determine the profitability of a product at various levels of sales.

Freddie's Market offers customers tissues, canned goods, napkins, and various detergents in basic packaging with no identified brand. These goods are popular with the more cost-conscious shoppers because they are significantly less expensive than nationally known brand names. These types of goods are examples of generic goods.

Which of the following products would be considered an unsought good or service by a typical college student?