Question 1

Give an example of how ski resorts increase demand during the summer months.

Accepted Answer

Promoting mountain biking, hik

Question 2

Describe how Boeing dealt with the need to create flexible capacity when designing its 777 airliner.

Accepted Answer

Boeing created an airliner tha

Question 3

Which of the following is NOT one of the alternative queuing configurations discussed?

Accepted Answer

A)  Single line/single servers at sequential stages 
B)  Multiple line to single servers ("snake") 
C)  Parallel lines to multiple servers 
D)  Designated lines to designated servers 
E)  "Take a Number" (single or multiple servers) 
A)  Single line/single servers at sequential stages 
B)  Multiple line to single servers ("snake") 
C)  Parallel lines to multiple servers 
D)  Designated lines to designated servers 
E)  "Take a Number" (single or multiple servers)

Question 4

Possible strategic applications of excess capacity include all of the following EXCEPT ____________.

Accepted Answer

A)  reducing variation in current capacity 
B)  free trials for prospective customers 
C)  free trials for intermediaries who sell to end customers 
D)  employee rewards 
E)  bartering with the firm's own suppliers 
A)  reducing variation in current capacity 
B)  free trials for prospective customers 
C)  free trials for intermediaries who sell to end customers 
D)  employee rewards 
E)  bartering with the firm's own suppliers

Question 5

Optimum and maximum capacities are never one and the same (e.g. a sport performance).

Accepted Answer

A) True 
 B)False

Give an example of how ski resorts increase demand during the summer months.

Describe how Boeing dealt with the need to create flexible capacity when designing its 777 airliner.

Which of the following is NOT one of the alternative queuing configurations discussed?

Possible strategic applications of excess capacity include all of the following EXCEPT ____________.

Optimum and maximum capacities are never one and the same (e.g. a sport performance).

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Services Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters

Exam 9: Balancing Demand and Productive Capacity

Give an example of how ski resorts increase demand during the summer months.

Describe how Boeing dealt with the need to create flexible capacity when designing its 777 airliner.

Which of the following is NOT one of the alternative queuing configurations discussed?

Possible strategic applications of excess capacity include all of the following EXCEPT ____________.

Optimum and maximum capacities are never one and the same (e.g. a sport performance).

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Services Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters